Information Package / Course Catalogue - Adnan Menderes University

General Information Unit Staff Academic Information Programme Outcomes Course Structure Diagram Contact Information

Person Responsible for Information Package

Prof. Bülent BOZDOĞAN

Prof. Osman Eralp ÇOLAKOĞLU

Prof. Osman Nuri ÖZDOĞAN

Prof. Ülker ÇOLAKOĞLU

Prof. Vehbi Uğur TANDOĞAN

Assoc. Prof. Ahu YAZICI AYYILDIZ

Assoc. Prof. Gülnur KARAKAŞ TANDOĞAN

Assoc. Prof. Güntekin ŞİMŞEK

Assoc. Prof. Hakan ATAY

Assoc. Prof. Tuğrul AYYILDIZ

Ins. Büşra HAFÇI YORULMAZ

Ins. Fisun KARABURUN

Ins. Şebnem GÜNAYDIN

Lec. Erdem BAYDENİZ

Lec. Sibel KAÇAR

Res. Assist. Hüseyin Erhan ALTUN

Lec. Esra ERENOĞLU AKSOY

Lec. Kardelen Eda ESKİN

Lec. Muharrem Tuğcan İNAN

Lec. Nihal TOSUN ADAK

Lec. Raif AKBAŞ

Lec. Saime Alev TOPÇU

Lec. Şükran ATLI

Social Media and Marketing

Course Code	: TUİ420
Course Type	: Area Elective
Couse Group	: First Cycle (Bachelor's Degree)
Education Language	: Turkish
Work Placement	: N/A

Theory	: 2
Prt.	: 0
Credit	: 2
Lab	: 0
ECTS	: 3

Objectives of the Course

The aim of this course is to understand the functions of social media and its role in marketing strategy, to analyze developments in social media in the context of marketing management.

Course Content

In this course, the interaction of social media applications with the marketing mix will be emphasized, social media management elements and effective social media management should be examined.

Name of Lecturer(s)

Lec. Mehtap YÜCEL GÜNGÖR

Learning Outcomes

1.	Learning what to keep in mind when social media planning is done within the context of marketing and learning the stages of implementation process.
2.	Having knowledge about developing a social media program for business.
3.	To understand the basic principles of writing a news text
4.	Understand how corporate identity and values will be represented in social media.
5.	Understanding the advantages and weaknesses of social media channels

Recommended or Required Reading

1.	İbrahim Kırcova, Ebru Enginkaya -Sosyal Medya Pazarlama (Beta Yayınları)

Weekly Detailed Course Contents

Week 1 - Theoretical

Concept, Features and Functions of Social Media

Week 2 - Theoretical

Content in social media and contribution of social media to SEO

Week 3 - Theoretical

Social media processes: listening, analyzing, interpreting and engaging

Week 4 - Theoretical

Integration of social media with other media types

Week 5 - Theoretical

Usage of Advanced Social Media Channels and Marketing Apps

Week 6 - Theoretical

B2B Marketing and Social Media Applications

Week 7 - Theoretical

Potential of social media in crisis management

Week 8 - Theoretical

Assessing the Effectiveness of Social Media Applications

Week 9 - Theoretical

Midterm exam

Week 10 - Theoretical

Evaluation of social media facilities in terms of destination promotion

Week 11 - Theoretical

Evaluation of social media facilities in terms of tourism enterprises promotion

Week 12 - Theoretical

Public relations practices in social media

Week 13 - Theoretical

Case studies for social media campaigns

Week 14 - Theoretical

The future of online advertising

Week 15 - Theoretical

Negative aspects and threats of social media from marketing point of view

Week 16 - Final Exam

Final exam

Assessment Methods and Criteria

Type of Assessment	Count	Percent
Midterm Examination	1	%40
Final Examination	1	%60

Workload Calculation

Activities	Count	Preparation	Time	Total Work Load (hours)
Lecture - Theory	14	1	2	42
Individual Work	10	1	0	10
Midterm Examination	1	8	1	9
Final Examination	1	10	1	11
TOTAL WORKLOAD (hours)				72

Contribution of Learning Outcomes to Programme Outcomes

	PÇ-1	PÇ-2	PÇ-3	PÇ-4	PÇ-5	PÇ-6	PÇ-7	PÇ-8	PÇ-9	PÇ-10	PÇ-11	PÇ-12	PÇ-13	PÇ-14	PÇ-15
OÇ-1	1	3	5	2	1	5	2	4	5	4	3	5	1	2	1
OÇ-2	1	3	5	2	1	5	2	4	5	4	3	5	1	2	1
OÇ-3
OÇ-4
OÇ-5