Information Package / Course Catalogue
| Course Code | : TUİ303 |
| Course Type | : Required |
| Couse Group | : First Cycle (Bachelor's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 2 |
| Prt. | : 0 |
| Credit | : 2 |
| Lab | : 0 |
| ECTS | : 3 |
The aim of the lesson is to train students that are capable of analysing and studying basic marketing activities in terms of Turkey and World practice.
Students takingthiscoursearegoingto be informed of basicmarketingprincipalsthat is requiredfortourismmarkettingcourse of springterm.
| Assoc. Prof. Ahu YAZICI AYYILDIZ |
| 1. | To be able to identify the differences between marketing and the basic marketing concepts such as marketing components,sales and promotion, |
| 2. | To be able to recognize the differences between consumers and customers, |
| 3. | To be able to recognize consumer behaviors and internal and external factors forming this kind of behaviours, |
| 4. | To be able to define the processes customers go through while purchasing goods, |
| 5. | To be able to apply the communication techniques in the course of carrying out the marketing activities |
| 6. | Is informed about persuasion methods. |
| 1. | Erdoğan Koç (2011), Tüketici Davranışı ve Pazarlama Stratejileri: Global ve Yerel Yaklaşım, Seçkin Yayıncılık, Ankara. |
| 2. | Vance Oakley Packard (2006), Çaktırmadan İkna, MediaCat Kitapları, İstanbul. |
| 3. | Martin Lindstrom (2009), Buyology, Optimist Yayın Dağıtım, İstanbul. |
| 4. | Melike Demirbağ Kaplan ve Tunçdan Baltacıoğlu (2007), İyi İletişim = İyi Pazarlama, MediaCat Kitapları, İstanbul. |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 1 | 2 | 42 |
| Assignment | 2 | 3 | 0 | 6 |
| Midterm Examination | 1 | 8 | 1 | 9 |
| Final Examination | 1 | 12 | 1 | 13 |
| TOTAL WORKLOAD (hours) | 70 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | PÇ-15 | |
OÇ-1 | 5 | 4 | 4 | 4 | 4 | 5 | 1 | 4 | 3 | 4 | 5 | 4 | 4 | 3 | 2 |
OÇ-2 | 5 | 4 | 4 | 4 | 4 | 5 | 1 | 4 | 3 | 4 | 5 | 4 | 4 | 3 | 2 |
OÇ-3 | 5 | 4 | 4 | 4 | 4 | 5 | 1 | 4 | 3 | 4 | 5 | 4 | 4 | 3 | 2 |
OÇ-4 | 5 | 4 | 4 | 4 | 4 | 5 | 1 | 4 | 3 | 4 | 5 | 4 | 4 | 3 | 2 |
OÇ-5 | 5 | 4 | 4 | 4 | 4 | 5 | 1 | 4 | 3 | 4 | 5 | 4 | 4 | 3 | 2 |
OÇ-6 | 5 | 4 | 4 | 4 | 4 | 5 | 1 | 4 | 3 | 4 | 5 | 4 | 4 | 3 | 2 |