Information Package / Course Catalogue
Internet Based Marketing
Course Code: TUİ231
Course Type: Area Elective
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 3
Objectives of the Course

Especially with the widespread growth of the Internet and electronic market structure in emerging opportunities and threats to tourism businesses and tourist consumers, to examine new business approaches and practices.

Course Content

To reach potential customers, products and services to customers over the Internet to promote and sell.

Name of Lecturer(s)