Information Package / Course Catalogue
Health Tourism
Course Code: TUİ112
Course Type: Area Elective
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 3
Objectives of the Course

The aim of this course is to enable students to understand the concept of health tourism, the situation of health tourism in the world and in Turkey, types of health tourism and management processes.

Course Content

This course begins by discussing the concept of health tourism and its historical development and provides a detailed analysis of the types and characteristics of health tourism. Examining the health tourism market and current trends in this market, the course focuses on the management processes of health tourism businesses. International regulations, quality management, marketing strategies and ethical issues are among the important topics of the course. Additionally, topics such as the role of technology in health tourism and the opportunities and challenges of health tourism in Turkey are also covered. The course ends with case studies and general evaluations.

Name of Lecturer(s)
Assoc. Prof. Ahu YAZICI AYYILDIZ
Learning Outcomes
1.Will be able to define the concept of health tourism.
2.Will be able to explain the historical development of health tourism.
3.Will be able to recognize the types of health tourism and their characteristics.
4.Will be able to analyze the health tourism market and trends in this market.
5.Will be able to understand the management processes of health tourism businesses.
6.Will be able to discuss legal regulations and ethical issues related to health tourism.
Recommended or Required Reading
1.Sağlık Turizmi - Siyasal Kitabevi
Weekly Detailed Course Contents
Week 1 - Theoretical
Introduction to Health Tourism
Week 2 - Theoretical
Historical Development of Health Tourism
Week 3 - Theoretical
Types and Characteristics of Health Tourism
Week 4 - Theoretical
Health Tourism Market and Trends
Week 5 - Theoretical
Health Tourism Enterprises and Management Processes
Week 6 - Theoretical
Health Tourism and International Regulations
Week 7 - Theoretical
Health Tourism and Quality Management
Week 8 - Theoretical
Marketing Strategies in Health Tourism
Week 9 - Theoretical
Ethical and Legal Issues in Health Tourism
Week 10 - Theoretical
The Role of Technology in Health Tourism
Week 11 - Theoretical
Health Tourism in Turkey: Opportunities and Challenges
Week 12 - Theoretical
Case Studies in Health Tourism
Week 13 - Theoretical
Case Studies in Health Tourism
Week 14 - Theoretical
General Evaluation and Discussion
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory141242
Reading44016
Midterm Examination1819
Final Examination110111
TOTAL WORKLOAD (hours)78
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
PÇ-14
PÇ-15
OÇ-1
5
OÇ-2
5
OÇ-3
5
OÇ-4
5
OÇ-5
5
OÇ-6
5
Adnan Menderes University - Information Package / Course Catalogue
2026