Information Package / Course Catalogue
Marketing
Course Code: AGE303
Course Type: Required
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 3
Objectives of the Course

The aim of the lesson is to train students that are capable of analysing and studying basic marketing activities in terms of Turkey and World practice.

Course Content

Students taking this course are going to be informed of basic marketing principals that is required for tourism marketing course of spring term.

Name of Lecturer(s)
Assoc. Prof. Melek Ece ÖNCÜER ÇİVİCİ
Learning Outcomes
1.Learn the basic marketing concepts, marketing mix elements, and aspects of concepts such as sales and advertising that differentiate them from marketing.
2.Knows the elements of marketing mix
3.Gains knowledge about consumer behavior and the internal and external factors that shape it.
4.Learns what processes consumers go through when making a purchasing decision.
5.Learns the marketing mix elements (product, price, promotion and distribution) in detail.
Recommended or Required Reading
1.Mucuk, İ. (2007). Pazarlama İlkeleri. Türkmen Kitabevi: İstanbul.
2.Yükselen, C. (2010). Pazarlama. Detay Yayıncılık: Ankara.
3.Karafakıoğlu, M. (2012). Pazarlama İlkeleri. Türkmen Kitabevi: İstanbul
Weekly Detailed Course Contents
Week 1 - Theoretical
Information (Objectives and scope, methods, resources, and disclosure of the weekly lesson plan) and introduction to marketing
Week 2 - Theoretical
Introduction to Marketing
Week 3 - Theoretical
Some Concepts in Marketing
Week 4 - Theoretical
Marketing Environment, Strategic Planning, and Marketing I
Week 5 - Theoretical
Strategic Planning, and Marketing II, Types of Markets (Consumer Markets, Industrial Markets, International Markets) I
Week 6 - Theoretical
Types of Markets (Consumer Markets, Industrial Markets, International Markets) II
Week 7 - Theoretical
Market Segmentation
Week 8 - Theoretical
Market Targeting and Positioning
Week 9 - Theoretical
Marketing mix: Product
Week 10 - Theoretical
Product Life Cycle – Brand, Packaging, Service and Quality Strategies
Week 11 - Theoretical
Marketing mix: Price
Week 12 - Theoretical
Marketing mix: Promotion
Week 13 - Theoretical
Marketing Mix: Promotion (Advertising) - Place
Week 14 - Theoretical
Digital Marketing
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory142256
Midterm Examination110111
Final Examination110111
TOTAL WORKLOAD (hours)78
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
PÇ-14
PÇ-15
PÇ-16
PÇ-17
PÇ-18
PÇ-19
OÇ-1
3
3
3
3
3
4
3
3
3
4
3
4
3
4
3
2
OÇ-2
3
3
3
3
3
4
3
3
3
4
3
4
3
4
3
2
OÇ-3
3
3
3
3
4
4
3
3
3
4
3
4
3
4
3
3
OÇ-4
3
3
3
3
4
4
3
3
3
3
3
3
2
4
3
3
OÇ-5
3
3
3
3
4
4
3
3
3
3
3
4
3
4
4
3
Adnan Menderes University - Information Package / Course Catalogue
2026