Information Package / Course Catalogue
International Tourism Movements
Course Code: AGE407
Course Type: Required
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 4
Objectives of the Course

The aim of the lesson is to analyse the international touristic flows’ structure, size and volume considering the supply and demand variants.

Course Content

To be able to have a future perspective analysing the tourism movements variants at international basis.

Name of Lecturer(s)
Assoc. Prof. Onur İÇÖZ
Learning Outcomes
1.To be able to analyse the place and importance of tourism at World's economy
2.To be able to analyse the international tourism demands and regions.
3.To be able to analyse the changes at tourism industry.
4.To be able to evaluate the tourism movements at regional scale.
5.Marketing style of international tourism.
Recommended or Required Reading
1.http://unwto.org
2.http://www.wttc.org
3.http://resortdergisi.com
4.Bahar, O. ve Kozak, M., (2005) Küreselleşme Sürecinde Uluslar arası Turizm ve Rekabet Edebilirlik.Ankara: Detay Yayıncılık.
5.MediaCat Yayınları. (2006), Yeni Pazarlama Trendleri, İstanbul: Kapital Medya Hizmetleri A.Ş.
6.Çeken, H., (2003). Küreselleşme, Yabancı sermaye ve Türkiye Turizmi, İstanbul: Değişim Yayınları.
7.Yurtseven, R., vd., (2010).Yavaş Hareketi, Ankara: Detay Yayıncılık.
8.http://www.tursab.org.t
Weekly Detailed Course Contents
Week 1 - Theoretical
Introduction: Lesson’s aim, content, method, sources and explanation of the syllabus.
Week 2 - Theoretical
The history of tourism
Week 3 - Theoretical
Globalization and integrations, the role of international and regional tourism organisations
Week 4 - Theoretical
a)The place of tourism at World’s economy b)International tourism demand and regional analysis
Week 5 - Theoretical
a)Turkish tourism industry’s’ integration to e-trade b)On-line travel market
Week 6 - Theoretical
a)Tourism industry at EU b)Effects of EU at Turkey’s tourism movements
Week 7 - Theoretical
a)Quantitative factors that influence the competitive power at international tourism b)Qualitative factors that influence the competitive power at international tourism
Week 8 - Theoretical
a)The effects of global economic crisis at World’s and Turkey’s tourism industry b)Fast food and slow food(returning to the traditional values) / slow city
Week 9 - Theoretical
Turkey’s tourism at international tourism movements
Week 10 - Theoretical
a)Evaluating EXPO’s potential at tourism b)Tourism and changes at climate
Week 11 - Theoretical
a)Destination marketing and brand cities at tourism
Week 12 - Theoretical
Sectoral changing tendencies and future expectations
Week 13 - Theoretical
Turkey’s package tour market researches and incoming reports
Week 14 - Theoretical
Revision
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory141356
Assignment125126
Midterm Examination117118
TOTAL WORKLOAD (hours)100
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
PÇ-14
PÇ-15
PÇ-16
PÇ-17
PÇ-18
PÇ-19
OÇ-1
4
4
3
5
4
5
4
3
4
3
5
5
5
4
5
5
OÇ-2
3
4
5
5
5
4
4
4
5
4
4
5
5
5
5
4
OÇ-3
5
5
3
5
5
4
5
5
4
5
3
5
5
5
4
3
OÇ-4
3
2
2
5
5
4
2
5
4
4
5
5
5
5
4
3
OÇ-5
3
4
4
5
4
5
4
4
4
3
4
5
4
5
4
4
Adnan Menderes University - Information Package / Course Catalogue
2026