Information Package / Course Catalogue
Strategic Management in Tourism Industry
Course Code: AGE408
Course Type: Required
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 3
Objectives of the Course

The aim of the lesson is,analysing and studying the strategic management approachs in terms of the touristic enterprises.

Course Content

Strategy and similar concepts,features of strategical management,process,components,business and industrial environment analysis,senior management’s strategies,institutional strategies,competitive strategies,functional strategies,techniques of strategical management.

Name of Lecturer(s)
Prof. Ülker ÇOLAKOĞLU
Learning Outcomes
1.To be able to distinguish the concept of strategy than the similar ones and have a good information about the concept of strategy
2.To be able to comprehend the features of strategical management,process and components of strategic management
3.To be able to inform about how dealing with the business and industrial environment analysis techniques during the process of strategical management
4.To be able to comprehend the information about the evaluation methods of environmental components during the strategical management process
5.To be able to understand and apply the competitive strategies
Recommended or Required Reading
1.Hayri Ülgen ve S.Kadri Mirze (2006). İşletmelerde Stratejik Yönetim, Literatür Yayıncılık, İstanbul
2.http://www.canaktan.org/yonetim/stratejik-yonetim/anasayfa-strateji.htm
3.http://www.danismend.com/konular/stratejiyon/STR-STRATEJIK%20YONETIM%20NEDIR.htm
Weekly Detailed Course Contents
Week 1 - Theoretical
Innovation
Week 2 - Theoretical
Reengineering
Week 3 - Theoretical
Benchmarking
Week 4 - Theoretical
Strategic partnerships
Week 5 - Theoretical
Core competence
Week 6 - Theoretical
Outsourcing
Week 7 - Theoretical
Downsizing
Week 8 - Theoretical
Empowerment
Week 9 - Theoretical
Risk analysis
Week 10 - Theoretical
Scenario planning
Week 11 - Theoretical
Value chain analysis
Week 12 - Theoretical
Balanced scoreboard
Week 13 - Theoretical
Loyalty programs in customer relationship management
Week 14 - Theoretical
New generation technology and businesses
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory141242
Assignment44016
Midterm Examination1516
Final Examination110111
TOTAL WORKLOAD (hours)75
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
PÇ-14
PÇ-15
PÇ-16
PÇ-17
PÇ-18
PÇ-19
OÇ-1
2
4
4
2
3
3
3
3
3
2
5
4
3
OÇ-2
3
5
5
3
5
4
3
5
3
4
OÇ-3
3
5
5
5
5
5
4
5
4
5
OÇ-4
2
5
4
3
5
5
3
4
3
3
OÇ-5
3
5
5
3
5
5
4
4
5
Adnan Menderes University - Information Package / Course Catalogue
2026