Information Package / Course Catalogue
Social Media Usage in Travel Agency
Course Code: AGE446
Course Type: Area Elective
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 2
Objectives of the Course

As of today, technological advances have caused and will continue to make radical changes in almost every field. In the global market environment, there is a period in which those who keep up with change can survive and those who fail to keep up disappear. In particular, both the individual and social effects of information communication technologies are evident. The role of social media on the masses, which should be accepted as a new but very powerful medium, is clearly evident.

Course Content

To develop competence in the use of social media for travel, promotion, marketing, advertising, crisis management, etC.

Name of Lecturer(s)