Information Package / Course Catalogue
| Course Code | : AGE446 |
| Course Type | : Area Elective |
| Couse Group | : First Cycle (Bachelor's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 2 |
| Prt. | : 0 |
| Credit | : 2 |
| Lab | : 0 |
| ECTS | : 2 |
As of today, technological advances have caused and will continue to make radical changes in almost every field. In the global market environment, there is a period in which those who keep up with change can survive and those who fail to keep up disappear. In particular, both the individual and social effects of information communication technologies are evident. The role of social media on the masses, which should be accepted as a new but very powerful medium, is clearly evident.
To develop competence in the use of social media for travel, promotion, marketing, advertising, crisis management, etC.
| Lec. Sibel KAÇAR |
| 1. | To comprehend the importance of information and communication technologies in our age |
| 2. | Understanding the power of media in terms of promotion, marketing and advertising |
| 3. | Competence about the concept and usage of social media |
| 4. | Providing competence in the use of social media in travel agencies and tourism sector |
| 5. | Critical issues in the process of using social media in travel agencies and tourism sector |
| 1. | Sosyal Medya ile Dijital Pazarlama, Alaattin Çağıl |
| 3. | Sosyal Medya Pazarlaması for Dummies,Stephanie Diamond, Shiv Shing |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 1 | 2 | 42 |
| Lecture - Practice | 1 | 3 | 2 | 5 |
| Midterm Examination | 1 | 2 | 0 | 2 |
| Final Examination | 1 | 2 | 0 | 2 |
| TOTAL WORKLOAD (hours) | 51 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | PÇ-15 | PÇ-16 | PÇ-17 | PÇ-18 | PÇ-19 | |
OÇ-1 | 5 | 5 | 5 | 2 | 5 | 2 | 2 | 5 | 5 | 5 | 5 | 5 | 1 | 4 | 5 | 4 | |||
OÇ-2 | 5 | 5 | 5 | 2 | 5 | 2 | 2 | 5 | 5 | 5 | 5 | 5 | 1 | 4 | 4 | 4 | |||
OÇ-3 | 5 | 5 | 5 | 2 | 5 | 2 | 2 | 5 | 5 | 5 | 5 | 5 | 1 | 4 | 4 | 4 | |||
OÇ-4 | 5 | 5 | 5 | 1 | 5 | 1 | 1 | 5 | 5 | 5 | 5 | 5 | 1 | 5 | 5 | 4 | |||
OÇ-5 | 5 | 5 | 5 | 1 | 5 | 1 | 1 | 5 | 5 | 5 | 5 | 5 | 1 | 5 | 5 | 3 | |||