Information Package / Course Catalogue - Adnan Menderes University

General Information Unit Staff Academic Information Programme Outcomes Course Structure Diagram Contact Information

Person Responsible for Information Package

Prof. Başak Burcu EKE

Prof. Gül ERBAY ASLITÜRK

Prof. Osman Eralp ÇOLAKOĞLU

Prof. Ülker ÇOLAKOĞLU

Assoc. Prof. Ahu YAZICI AYYILDIZ

Assoc. Prof. Gülnur KARAKAŞ TANDOĞAN

Assoc. Prof. Hakan ATAY

Assoc. Prof. Melek Ece ÖNCÜER ÇİVİCİ

Assoc. Prof. Onur İÇÖZ

Assoc. Prof. Tuğrul AYYILDIZ

Assoc. Prof. Vedat ACAR

Ins. Büşra HAFÇI YORULMAZ

Ins. Çimen ATAY

Ins. Ergün EFENDİ

Ins. Fisun KARABURUN

Ins. Funda SÖNMEZATEŞ

Lec. Battal OĞUZ

Res. Assist. Fatih EPİK

Lec. Aysun DURMAN

Lec. Ayşe ARSLAN ÖZKAN

Lec. Banu ŞİMŞEK

Lec. Fatma KARAGÖZ

Lec. Kardelen Eda ESKİN

Lec. Neslihan HURDA

Lec. Ömer Faruk ALP

Lec. Saime Alev TOPÇU

Lec. Şadiye Esra ANAZ

Lec. Şükran ATLI

Marketing

Course Code	: REH303
Course Type	: Area Elective
Couse Group	: First Cycle (Bachelor's Degree)
Education Language	: Turkish
Work Placement	: N/A

Theory	: 2
Prt.	: 0
Credit	: 2
Lab	: 0
ECTS	: 4

Objectives of the Course

The aim of the lesson is to enable the students to become capable of analysing and studying basic marketing activities in terms of Turkey and World practice.

Course Content

Students taking this course are going to be informed of basic marketing principals that is required for tourism marketting course of spring term.

Name of Lecturer(s)

Prof. Abdullah TANRISEVDİ

Learning Outcomes

1.	To be able to identify the differences between marketing and the basic marketing concepts such as marketing components,sales and promotion,
2.	To be able to recognize the differences between consumers and customers,
3.	To be able to recognize consumer behaviors and internal and external factors forming this kind of behaviours,
4.	To be able to define the processes customers go through while purchasing goods,
5.	To be able to apply the communication techniques in the course of carrying out the marketing activities

Recommended or Required Reading

1.	Erdoğan Koç (2011), Tüketici Davranışı ve Pazarlama Stratejileri: Global ve Yerel Yaklaşım, Seçkin Yayıncılık, Ankara.
2.	Vance Oakley Packard (2006), Çaktırmadan İkna, MediaCat Kitapları, İstanbul.
3.	Martin Lindstrom (2009), Buyology, Optimist Yayın Dağıtım, İstanbul.
4.	Melike Demirbağ Kaplan ve Tunçdan Baltacıoğlu (2007), İyi İletişim = İyi Pazarlama, MediaCat Kitapları, İstanbul.

Weekly Detailed Course Contents

Week 1 - Theoretical

Introduction to consumer behaviour

Week 2 - Theoretical

Introduction to marketing

Week 3 - Theoretical

Perception, learning and memory

Week 4 - Theoretical

Motivation and involvement

Week 5 - Theoretical

Attitudes

Week 6 - Theoretical

Self-respect and personality

Week 7 - Theoretical

Values, Life styles and culture

Week 8 - Theoretical

Referance groups

Week 9 - Theoretical

Family and gender

Week 10 - Theoretical

The process of purchasing consideration

Week 11 - Theoretical

Process of purchasing consideration

Week 12 - Theoretical

Marketing communication

Week 13 - Theoretical

Persuasion methods

Week 14 - Theoretical

General review will be done and deficiencies will be made up for.

Assessment Methods and Criteria

Type of Assessment	Count	Percent
Midterm Examination	1	%40
Final Examination	1	%60

Workload Calculation

Activities	Count	Preparation	Time	Total Work Load (hours)
Lecture - Theory	14	2	3	70
Midterm Examination	1	13	1	14
Final Examination	1	15	1	16
TOTAL WORKLOAD (hours)				100

Contribution of Learning Outcomes to Programme Outcomes

	PÇ-1	PÇ-2	PÇ-3	PÇ-4	PÇ-5	PÇ-6	PÇ-7	PÇ-8	PÇ-9	PÇ-10	PÇ-11	PÇ-12	PÇ-13	PÇ-14	PÇ-15	PÇ-16
OÇ-1	5	4	4	4	4	5	1	4	3	4	5	5	4	3	3	4
OÇ-2	5	4	4	4	4	5	1	4	3	4	5	5	4	3	3	4
OÇ-3	5	4	4	4	4	5	1	4	3	4	5	5	4	3	3	4
OÇ-4	5	4	4	4	4	5	1	4	3	4	5	5	4	3	3	4
OÇ-5	5	4	4	4	4	5	1	4	3	4	5	5	4	3	3	4