The objective of the course is to demonstrate the students to evaluate and apply the tools, concepts, theories and knowledge of marketing in terms of tourism; to motivate the students about developing new information, concepts, theories and tools related to marketing.

Conceptualization of marketing, onceptualization of tourism marketing, the behaviours of touristic consumers , the process of vacation purchasing , touristic demand and types of tourists, tourism markets and market segmentation, product choices in tourism, the decisions about pricing and distribution in tourism, promotion decisions in tourism