Information Package / Course Catalogue
Tourism Behavior
Course Code: REH111
Course Type: Required
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 3
Objectives of the Course

The aim of this lesson is to enable the students to compherend that the tourism fact is the result of the tourism behavior , to obtain individual and social behaviors in tourism behavior , to perceive the skills and perfections that are required while enacting tourism behavior.

Course Content

Comprehension of tourism behavior, motivation and tourism behavior, personality traits and tourism behavior, cognition-learning- affectivity- attitude and tourism behavior, touristic purchasing, exterior bases of tourism behavior, touristic volition and tourism behavior, touristic purchasing process (phases, factors, features, perceived risk), behaviors being intrinsic to life-style, tourist-tourist relations, tourist- native relations, tourist- employee relations.

Name of Lecturer(s)
Lec. Vedat ACAR
Learning Outcomes
1.To be able to list the basic concepts of tourism behaviour,
2.To be able to learn the processes of purchasing behaviours of tourists,
3.To be able to interpret the external reasons of tourism behaviour,
4.To be able to interpret the internal reasons of tourism behaviour
5.To have knowledge about differences in cross cultural tourist behaviors.
6.To have knowledge about relationships between tourist-local people and tourist- tourist.
Recommended or Required Reading
1.Rızaoğlu, Bahattin, (2012),Turizm Davranışı Detay Yayıncılık, Ankara
2.Rızaoğlu Bahattin (2004) Turizm ve Toplumsallaşma Detay Yayıncılık, Ankara
3.Eroğlu Feyzullah (2000) Davranış Bilimleri, Beta basım yayın, İstanbul
4.Doğan, Hasan Zafer (2002). Turizmin Sosyokültürel Temelleri, Detay Yayıncılık, Ankara
5.Investigating international tourists' behaviours: A research on tourists taking part in guided tours in Turkey
Weekly Detailed Course Contents
Week 1 - Theoretical
Foundations of behavior (concept of behaviour, definition of behaviour, general structure and features of tourism behavior, errors in consumer behavior, general approaches to consumer behavior, the models of explaining consumer behavior)
Week 2 - Theoretical
Understanding the tourism behavior (benefits of undersitanding tourism behavior, sciences investigating tourism behavior, , environments of tourism behavior,, displayers of tourism behavior, culture of tourism as a new value)
Week 3 - Theoretical
Motivation and tourism behavior
Week 4 - Theoretical
Personality traits and tourism behavior
Week 5 - Theoretical
Cognition- learning- emotion- attitude and tourism behaviour
Week 6 - Theoretical
External foundations of tourism behaviour
Week 7 - Theoretical
Touristic buying behaviour and its foundations (phases, factors,characteristics, perceived risk)
Week 8 - Theoretical
Touristic experience ( nature of touristic experience, flow experience, phases of touristic experience, characteristics of touristic experience, environments of touristic experience)
Week 9 - Intermediate Exam
Mid-Term Exam
Week 10 - Theoretical
Behaviors special to touristic lifestyles
Week 11 - Theoretical
Tourist-Tourist relations
Week 12 - Theoretical
Tourist-Native relations
Week 13 - Theoretical
Different groups of native and their some behavioral characteristics
Week 14 - Theoretical
Tourist-employee relations
Week 15 - Theoretical
General Review
Week 16 - Final Exam
Final Exam
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory140342
Assignment101120
Midterm Examination1213
Final Examination114115
TOTAL WORKLOAD (hours)80
Contribution of Learning Outcomes to Programme Outcomes
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