Week 1 - Theoretical
Foundations of behavior (concept of behaviour, definition of behaviour, general structure and features of tourism behavior, errors in consumer behavior, general approaches to consumer behavior, the models of explaining consumer behavior)
Week 2 - Theoretical
Understanding the tourism behavior (benefits of undersitanding tourism behavior, sciences investigating tourism behavior, , environments of tourism behavior,, displayers of tourism behavior, culture of tourism as a new value)
Week 3 - Theoretical
Motivation and tourism behavior
Week 4 - Theoretical
Personality traits and tourism behavior
Week 5 - Theoretical
Cognition- learning- emotion- attitude and tourism behaviour
Week 6 - Theoretical
External foundations of tourism behaviour
Week 7 - Theoretical
Touristic buying behaviour and its foundations (phases, factors,characteristics, perceived risk)
Week 8 - Theoretical
Touristic experience ( nature of touristic experience, flow experience, phases of touristic experience, characteristics of touristic experience, environments of touristic experience)
Week 9 - Intermediate Exam
Mid-Term Exam
Week 10 - Theoretical
Behaviors special to touristic lifestyles
Week 11 - Theoretical
Tourist-Tourist relations
Week 12 - Theoretical
Tourist-Native relations
Week 13 - Theoretical
Different groups of native and their some behavioral characteristics
Week 14 - Theoretical
Tourist-employee relations
Week 15 - Theoretical
General Review
Week 16 - Final Exam
Final Exam