Information Package / Course Catalogue
| Course Code | : HİR391 |
| Course Type | : Non Departmental Elective |
| Couse Group | : First Cycle (Bachelor's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 5 |
Providing students with project-based learning by explaining to students the social responsibility projects that constitute an important pillar of public relations discipline.
Integrated marketing communication, social responsibility projects, advertising, target audience analysis, media planning, ethics in public relations and advertising.
| Lec. Hüsna YILMAZ |
| 1. | To be able to define social responsibility |
| 2. | To define the relationship between public relations and social responsibility projects |
| 3. | Realizing a social responsibility project individually |
| 4. | To be able to reconcile the social responsibility project with the concept of ethics |
| 5. | To be able to make evaluations before and after social responsibility projects |
| 1. | Halkla İlişkilerde Etkinlik Yoluyla İmaja Oluşturulması, Nobel Yayınları |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %70 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 15 | 1 | 3 | 60 |
| Midterm Examination | 1 | 27 | 3 | 30 |
| Final Examination | 1 | 32 | 3 | 35 |
| TOTAL WORKLOAD (hours) | 125 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | |
OÇ-1 | 4 | 4 | 5 | 4 | 4 | 5 | 5 | ||||||
OÇ-2 | 4 | 4 | 5 | 4 | 4 | 5 | 5 | ||||||
OÇ-3 | 4 | 4 | 5 | 4 | 4 | 5 | 5 | ||||||
OÇ-4 | 4 | 4 | 5 | 4 | 4 | 5 | 5 | ||||||
OÇ-5 | 4 | 4 | 5 | 4 | 4 | 5 | 5 | ||||||