Information Package / Course Catalogue - Adnan Menderes University

General Information Unit Staff Academic Information Programme Outcomes Course Structure Diagram Contact Information

Person Responsible for Information Package

Res. Assist. Samet AKVERAN

Economy of Media

Course Code	: İLT113
Course Type	: Required
Couse Group	: First Cycle (Bachelor's Degree)
Education Language	: Turkish
Work Placement	: N/A

Theory	: 3
Prt.	: 0
Credit	: 3
Lab	: 0
ECTS	: 4

Objectives of the Course

To present basic economic concepts. To analyze the media market to see the households, companies and industries facing each other and handling media products.

Course Content

The role of written and visual media in the Turkish media economy, the role of the media in the Turkish media economy, the theory of consumer behavior, the theory of the firm, the market and the forms of work, market and welfare, public sector and economy, firm behavior, industrial organization, factor markets, media groups.

Name of Lecturer(s)

Ins. Nermin YALÇİN

Lec. Güliz Müge AKPINAR

Learning Outcomes

1.	Learns basic economic concepts and applies them in the media context.
2.	Develops the ability to make rational decisions and choices.
3.	Defines the media economy and analyzes its key dynamics and components.
4.	Understands the role of media products and businesses within the economic system.
5.	Evaluates revenue models, cost structures, and market strategies of media industries.

Recommended or Required Reading

1.	Dinler, Z.(2012). İktisata Giriş, 18. Basım, Ekin Kitapevi Yayınları.
2.	KUYUCU, M.82012), Türkiye’de medya Ekonomisi, 1. Basım, Esen Kitap.

Weekly Detailed Course Contents

Week 1 - Theoretical

Microeconomic concepts (economics, demands, needs, goods and services, scarcity, choice, opportunity cost, demand, supply and economic systems), economic decision making units

Week 2 - Theoretical

Demand and determinants of supply, obtaining demand and supply curves, changes in demand and supply

Week 3 - Theoretical

Piyasa dengesi ve dengenin değişmesi, hükümet müdahaleleri (tavan ve taban fiyat uygulamaları)

Week 4 - Theoretical

Demand and supply elasticities; flexibility determiners

Week 5 - Theoretical

Consumer preferences and choices; measurement of utility

Week 6 - Theoretical

Budget constraint, utility maximization (consumer equilibrium) and equilibrium changes

Week 7 - Theoretical

Short and long term production process and firm behavior maximizing profit in both periods

Week 8 - Theoretical

Short-term costs and long-term costs and production decisions; scale economies

Week 9 - Theoretical

Midterm -Introduction to Media Economics

Week 10 - Theoretical

The Life of Employees in Media Businesses

Week 11 - Theoretical

Ownership Problem and monopolization tendencies in the media

Week 12 - Theoretical

Advertising Industry and Media, Press Management

Week 13 - Theoretical

Economy and Operation of Radio-Television Sector

Week 14 - Theoretical

New Media and Creative Industry

Assessment Methods and Criteria

Type of Assessment	Count	Percent
Midterm Examination	1	%40
Final Examination	1	%60

Workload Calculation

Activities	Count	Preparation	Time	Total Work Load (hours)
Lecture - Theory	14	2	2	56
Individual Work	7	1	3	28
Midterm Examination	1	8	1	9
Final Examination	1	8	1	9
TOTAL WORKLOAD (hours)				102

Contribution of Learning Outcomes to Programme Outcomes

	PÇ-1	PÇ-2	PÇ-3	PÇ-4	PÇ-5	PÇ-6	PÇ-7	PÇ-8	PÇ-9	PÇ-10	PÇ-11	PÇ-12	PÇ-13
OÇ-1	5		5			4	4	4	4
OÇ-2	5		5			4	4	4	4
OÇ-3	5		5			4	4	4	4
OÇ-4	5		5			4	4	4	4
OÇ-5

Person Responsible for Information Package

Res. Assist. Samet AKVERAN