Information Package / Course Catalogue
Introduction to Advertising
Course Code: HİR166
Course Type: Required
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 5
Objectives of the Course

To teach the basic principles of advertising.

Course Content

Definition of advertising, History of advertising in Turkey and World, Advertising strategy, advertising planning, research, creating advertising.

Name of Lecturer(s)
Assoc. Prof. Emrah BAŞER
Learning Outcomes
1.Reklamı tanımlar, reklamın diğer alanlarla ilişkisini ve hem dünyada hem Türkiye'deki tarihsel gelişimini açıklar.
2.Reklam ortamlarını ayrıştırır.
3.Reklamın işleyiş sürecine dair başlıca modellerin kavranmasına yardımcı olur.
4.Reklam kampanyası aşamalarını işleyiş sürecine göre belirler.
5.Doğru mesaj ve medya stratejilerinin oluşturulmasını sağlar.
Recommended or Required Reading
1.• İçten Duygu Çallı, Mustafa Özgür Seçim. (2016) Reklam Diyor ki 1 Konya: Literatürk.
2.• Elden, Müge. (2015) Reklam ve Reklamcılık İstanbul: Say Yayınları
3.• Pricken, Mario. Creative Advertising: Ideas and Technique From the World's Best Campaigns. London: Thames & Hudson, 2002
4.• Moriarty, Sandra. Nancy Mitchell and William Wells. Advertising & IMC: Principles & Practice Boston: Prentice Hall, 2012.
5.• Moriarty, Sandra. Nancy Mitchell and William Wells. Advertising: Principle & Practice. Upper Saddle River, N.J.: Prentice Hall, 2003
Weekly Detailed Course Contents
Week 1 - Theoretical
Meeting.
Week 2 - Theoretical
General knowledge of advertising: Meaning of advertising, importance of advertising, the process of development in advertising. The objectives of advertising.
Week 3 - Theoretical
Places that advertising is used: Radio, TV, magazine, newspaper, outdoor, Internet, cinema.
Week 4 - Theoretical
Theories of advertising.
Week 5 - Practice
Quiz 1
Week 6 - Theoretical
Institutions of advertising.
Week 7 - Theoretical
Consumer behavior.
Week 8 - Theoretical
Advertising campaign.
Week 9 - Practice
Quiz 2
Week 10 - Theoretical
Basic photoshop.
Week 11 - Theoretical
Basic photoshop.
Week 12 - Theoretical
Individual Works.
Week 13 - Theoretical
Individual Works.
Week 14 - Theoretical
Individual Works.
Week 15 - Final Exam
Final exam.
Assessment Methods and Criteria
Type of AssessmentCountPercent
Final Examination1%50
Quiz2%30
Term Assignment1%20
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory151360
Quiz29630
Final Examination132335
TOTAL WORKLOAD (hours)125
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
OÇ-1
5
4
5
OÇ-2
5
4
5
OÇ-3
5
4
5
OÇ-4
5
4
5
OÇ-5
5
4
5
Adnan Menderes University - Information Package / Course Catalogue
2026