Information Package / Course Catalogue
Media and Globalization
Course Code: GZT307
Course Type: Non Departmental Elective
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 5
Objectives of the Course

Globalization has caused radical changes and transformations in the communication sciences as well as world of finance. The aim of the course is to examine the concept of globalization and the changes in the fields of communication and media.

Course Content

Globalization affects many other areas even if it is an economy based phenomenon and media is at the forefront of these areas. How the media is influenced by the globalization process and how the media affected these processes are the contents of this course.

Name of Lecturer(s)
Lec. Uğur TATLISUMAK
Learning Outcomes
1.Explains the concept of globalization.
2.Evaluates the concept of globalization in the historical process.
3.Evaluates the globalization process in economic, cultural and political dimensions.
4.Learns about the European and American media that has transformed with the globalization process.
5.Learns media and communication processes in Turkey axis of globalization.
6.Analyses the concepts of locality and national culture in globalization processes.
7.Examines the globalization process and the changes taking place in the international news flow.
8.Examines the connection between the globalization process and the concept of consumerist society.
9.Recognizes global media and communication formats.
Recommended or Required Reading
Weekly Detailed Course Contents
Week 1 - Theoretical
Concept of globalization and historical development process
Week 2 - Theoretical
The relationship of globalization to culture and its effects
Week 3 - Theoretical
Cultural imperialism
Week 4 - Theoretical
Globalization and media
Week 5 - Theoretical
Media imperialism
Week 6 - Theoretical
The effects of global media giants on public opinion
Week 7 - Theoretical
Global media industry review-I
Week 8 - Theoretical
Global media industry review-II
Week 9 - Theoretical
Global media: news media and its effects
Week 10 - Theoretical
Global media: advertising industry and its effects
Week 11 - Theoretical
Global media: music and entertainment industry and its effects
Week 12 - Theoretical
Global media: sports industry and its effects
Week 13 - Theoretical
Local demands and shopping culture
Week 14 - Theoretical
Global circulation of capital
Week 15 - Final Exam
Final Exam
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory143384
Individual Work110111
Midterm Examination114115
Final Examination114115
TOTAL WORKLOAD (hours)125
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
OÇ-1
5
4
5
4
5
3
5
3
3
5
5
5
5
OÇ-2
5
3
5
3
5
3
5
4
3
5
5
5
5
OÇ-3
5
5
5
3
5
4
5
3
4
5
5
5
3
OÇ-4
5
3
5
3
5
3
5
3
3
5
5
5
3
OÇ-5
5
3
5
3
5
3
3
3
3
5
3
5
3
OÇ-6
5
3
5
3
5
4
5
4
3
5
3
5
3
OÇ-7
5
3
3
3
3
3
3
3
3
3
3
3
3
OÇ-8
5
3
5
3
3
3
3
3
3
3
3
3
3
OÇ-9
5
3
5
3
5
3
5
5
5
5
5
3
3
Adnan Menderes University - Information Package / Course Catalogue
2026