Information Package / Course Catalogue
Media Relations
Course Code: GZT203
Course Type: Non Departmental Elective
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: No.
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 5
Objectives of the Course

To understand and solve the existing relationship between media organs and to reach adequately the ability to refer and cure when necessary.

Course Content

To investigate the current structuring and problems of the communication sector, to search for alternative solutions, to develop the methods to control and visualize the visible and invisible relationship between these organs.

Name of Lecturer(s)
Ins. Aslıhan TOPAL
Learning Outcomes
1.Have knowledge about media business.
2.Learns the historical dimension of media business.
3.Have information about the relationship between media businesses.
4.Have information about the communication tools included in the concept of "media" and the target audience of these tools.
5.Have information about the competition environment in the media sector and the effects of this competition on the businesses.
Recommended or Required Reading
Weekly Detailed Course Contents
Week 1 - Theoretical
information on course contents and general introduction
Week 2 - Theoretical
Connections between media relationship and media operational concepts
Week 3 - Theoretical
Relationship and employee selection in media operations
Week 4 - Theoretical
Competition in the media
Week 5 - Theoretical
Employee selection and its influence in media relations
Week 6 - Theoretical
Enterprise factors in media relations
Week 7 - Theoretical
External factors in media relations
Week 8 - Theoretical
Strategic planning in media principles-II
Week 9 - Theoretical
Strategic planning in media principles-II
Week 10 - Theoretical
Target and market analysis in media relationships
Week 11 - Theoretical
Mixed actions in media relations
Week 12 - Theoretical
Media relations: newspaper and magazine
Week 13 - Theoretical
Media relations: radio, television and cinema
Week 14 - Theoretical
Media relations: new media
Week 15 - Final Exam
Final Exam
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Practice151360
Assignment115318
Seminar1101020
Midterm Examination110313
Final Examination110414
TOTAL WORKLOAD (hours)125
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
OÇ-1
4
4
4
4
4
4
4
4
4
4
4
4
4
OÇ-2
4
4
4
4
4
4
4
4
4
4
4
4
4
OÇ-3
3
3
3
3
3
3
3
3
3
3
3
3
3
OÇ-4
4
4
4
4
4
4
4
4
4
4
4
4
4
OÇ-5
3
3
3
3
3
3
3
3
3
3
3
3
3
Adnan Menderes University - Information Package / Course Catalogue
2026