Information Package / Course Catalogue
Business of Media
Course Code: İLT110
Course Type: Required
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 4
Objectives of the Course

Media management is the goal of the Media Management course in our country. It has a vocabulary for writing, visual and audio press operations, has modern business management knowledge, economics, business administration and journalism.

Course Content

In addition to the power and the importance of the media sector, the investments made by the management, economy, financing, risk management, sales, marketing and distribution of the businesses that bring the sector to the market are also very important. With the program that is created according to the requirements of the contemporary structure of the national and international media, it will be equipped with economical, operational and financing subjects and will be employed in the media sector with experts and researchers who will take an active role and duty at national and international levels, especially in written, audiovisual media, internet media and publishing sector. Visionary, contemporary individuals to be born.

Name of Lecturer(s)
Lec. Hicabi ARSLAN
Learning Outcomes
1.Review of organizational structures, organization forms and business functions of media enterprises.
2.Investigation of finance management and policy of media enterprises.
3.To comprehend structural features of media economy and management.
4.Analyzing the competitive structure of the media sector.
5.Questions the relationship between media, capital, and power.
Recommended or Required Reading
1.SEMRA ATILGAN, BASIN İŞLETMECİLİĞİ, Vedat Kitapçılık, 1999
2.Derleyen CAN BİLGİLİ, NESRİN TAN AKBULUT, KÜRESELLEŞTİRME MAKİNESİ MEDYA, Reklam Yaratıcıları Derneği Yayınları, 2008
3.TOLGA KARA, SOSYAL MEDYA ENDÜSTRİSİ, Beta yayınları, 2013
Weekly Detailed Course Contents
Week 1 - Theoretical
LECTURE INFORMATION AND GENERAL DESCRIPTION OF MEDIA ENTERPRISE
Week 2 - Theoretical
Concept of ownership in the media and related regulations
Week 3 - Theoretical
Basic production items
Week 4 - Theoretical
Organization theories on media
Week 5 - Theoretical
Media organization structure 1
Week 6 - Theoretical
Media organization structure 2
Week 7 - Theoretical
Media economy relation
Week 8 - Theoretical
Midterm - Discussions
Week 9 - Theoretical
Management function in media companies 1
Week 10 - Theoretical
Management function in media companies 2
Week 11 - Theoretical
Finance in media businesses
Week 12 - Theoretical
Marketing in media companies
Week 13 - Theoretical
Human resources in media companies
Week 14 - Theoretical
Monopolization problems in media companies
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory153275
Midterm Examination1516
Final Examination118119
TOTAL WORKLOAD (hours)100
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
PÇ-14
PÇ-15
PÇ-16
OÇ-1
5
OÇ-2
5
OÇ-3
5
OÇ-4
5
OÇ-5
5
5
5
Adnan Menderes University - Information Package / Course Catalogue
2026