
| Course Code | : İLT110 |
| Course Type | : Required |
| Couse Group | : First Cycle (Bachelor's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 4 |
Media management is the goal of the Media Management course in our country. It has a vocabulary for writing, visual and audio press operations, has modern business management knowledge, economics, business administration and journalism.
In addition to the power and the importance of the media sector, the investments made by the management, economy, financing, risk management, sales, marketing and distribution of the businesses that bring the sector to the market are also very important. With the program that is created according to the requirements of the contemporary structure of the national and international media, it will be equipped with economical, operational and financing subjects and will be employed in the media sector with experts and researchers who will take an active role and duty at national and international levels, especially in written, audiovisual media, internet media and publishing sector. Visionary, contemporary individuals to be born.
| Lec. Hicabi ARSLAN |
| 1. | Review of organizational structures, organization forms and business functions of media enterprises. |
| 2. | Investigation of finance management and policy of media enterprises. |
| 3. | To comprehend structural features of media economy and management. |
| 4. | Analyzing the competitive structure of the media sector. |
| 5. | Questions the relationship between media, capital, and power. |
| 1. | SEMRA ATILGAN, BASIN İŞLETMECİLİĞİ, Vedat Kitapçılık, 1999 |
| 2. | Derleyen CAN BİLGİLİ, NESRİN TAN AKBULUT, KÜRESELLEŞTİRME MAKİNESİ MEDYA, Reklam Yaratıcıları Derneği Yayınları, 2008 |
| 3. | TOLGA KARA, SOSYAL MEDYA ENDÜSTRİSİ, Beta yayınları, 2013 |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 15 | 3 | 2 | 75 |
| Midterm Examination | 1 | 5 | 1 | 6 |
| Final Examination | 1 | 18 | 1 | 19 |
| TOTAL WORKLOAD (hours) | 100 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | PÇ-15 | PÇ-16 | |
OÇ-1 | 5 | |||||||||||||||
OÇ-2 | 5 | |||||||||||||||
OÇ-3 | 5 | |||||||||||||||
OÇ-4 | 5 | |||||||||||||||
OÇ-5 | 5 | 5 | 5 | |||||||||||||