Information Package / Course Catalogue
| Course Code | : RTS426 |
| Course Type | : Non Departmental Elective |
| Couse Group | : First Cycle (Bachelor's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 2 |
| Prt. | : 2 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 5 |
The aim of the course; developing creative ideas for making advertising films, advertising script writing, advertising film making process, advertising creativity and technical evaluation of films in terms of knowledge and skills it is to win.
In this course creativity and advertising relation will be questioned, the stages of development of the advertising strategy will be analyzed, examples through advertising film production formats and techniques to be studied, advertising scenarios will be written and the stages of the production of commercial films will be experienced.
| Assoc. Prof. Nergiz GÜNDEL |
| 1. | Explains the types, purposes, and creative strategies of commercial films. |
| 2. | Develops creative ideas that effectively convey the brand message through target audience analysis. |
| 3. | Writes commercial film scripts and prepares storyboards. |
| 4. | Plans and manages the production process (pre-production, shooting, post-production). |
| 5. | Evaluates the commercial film technically and aesthetically, providing feedback. |
| 1. | Baldwin, Huntley (1989). How to Create Effective TV Commercials. 2nd Ed. Lincolnwood, Ill. : NTC Business Books |
| 2. | Elin, L., Lapides, A. (2004). Designing and Producing the Television Commercial. Boston: Pearson A and B |
| 3. | Aitchison, Jim (2009). Televizyon Reklamı Böyle Yapılır. Çev: Aytül Özen. İstanbul: MediaCat |
| 4. | Babacan, Muazzez (2015). Nedir Bu Reklam?. 3. Baskı. İstanbul: Beta |
| 5. | Goldenberg, J., Levav, A., Mazursky, D., Solomon, S. (2010) Reklamın Şifresini Kırmak. Çev: Haluk Mesci. İstanbul: Starcom MediaVest Group |
| 6. | Özgür, Aydın Ziya (2010), Televizyon Reklamcılığı: Kavramlar-Süreçler. İstanbul: Der Yayınları |
| 7. | Elden Müge (2003). Reklam Yazarlığı. İstanbul: İletişim Yayınları |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Project | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 1 | 4 | 70 |
| Assignment | 2 | 5 | 6 | 22 |
| Midterm Examination | 1 | 13 | 0 | 13 |
| Final Examination | 1 | 20 | 0 | 20 |
| TOTAL WORKLOAD (hours) | 125 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | PÇ-15 | PÇ-16 | |
OÇ-1 | 3 | 2 | 4 | 3 | 3 | 4 | ||||||||||
OÇ-2 | 3 | 2 | 5 | 3 | 4 | 4 | 3 | 3 | ||||||||
OÇ-3 | 3 | 3 | 2 | 4 | 5 | 3 | 2 | 3 | ||||||||
OÇ-4 | 5 | 5 | 4 | 5 | 4 | 3 | ||||||||||
OÇ-5 | 3 | 2 | 4 | 3 | 3 | 4 | 2 | |||||||||