Information Package / Course Catalogue
Health Communication
Course Code: RTS209
Course Type: Area Elective
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 1
Prt.: 2
Credit: 2
Lab: 0
ECTS: 5
Objectives of the Course

To create a more effective atmosphere between patients and healthcare professionals by increasing the communication skills of doctors and healthcare professionals. To gain to healthcare professionals crisis management skills by enabling physicians and healthcare professionals to use effective communication channels in possible communication accidents. Minimizing violence and anger. to create a more positive health work atmosphere. To create a positive communication language among healthcare professionals.

Course Content

The basic principles of face-to-face communication are mentioned. The basic principles of mass communication are mentioned. Cultural influences on the structure of language are evaluated. Emphasis, intonation, expression disorders are emphasized. It is expressed how to deal with the crisis in the moment of burnout and exhaustion due to the workload that prevents effective communication. How to communicate with patients and their relatives in their sadness moment is explained in detail. The basic forms of communication among healthcare professionals are mentioned. It is explained what kind of language doctors and healthcare professionals should use in the face of society, mass and mass media when necessary. It contributes to the development of their rhetoric (oratory) skills. In order to exercise doctors and healthcare professionals' democratic rights as citizens, this lecture contribute to the effective transfer of their professional problems and experiences to the public, in cases such as professional chambers, associations, and parliamentary membership.

Name of Lecturer(s)
Assoc. Prof. Menderes AKDAĞ
Learning Outcomes
1.Learn effective communication barriers
2.Defines the sociological and psychological foundations of rhetoric and communication.
3.Learns the concretization technique, uses it professionally.
4.Other communication techniques: repetition, renewal, ambiguity, determination and politeness (politeness) learn the balance and line.
5.Gains video application skills
6.Intonation, emphasis, connotation effect, effective use of language- Text reading and speaking practices Learns to use threshold applications in their professional life.
7.The first effect and welcome develops itself in morale-happiness-satisfaction transfer or anger accumulation.
8.Comprehends the role of mass media in the emergence of perceptions of health workers and physicians before the society.
9.Gains the ability to speak in public.
Recommended or Required Reading
1.Carmen Y. Reyes, All Behavior is Communication: How to Give Feedback, Criticism, and Corrections that Improve Behavior, CreateSpace Independent Publishing, 2012.
2.Leil Lowndes, Joyce Bean, How to Talk to Anyone: 92 Little Tricks for Big Success in Relationships, McGraw Hill, 2003.
3.Dan Heath Chip Heath, Switch: How to Change Things When Change Is Hard, Crown Business , 2010.
4.Kahneman, Daniel, Thinking, Fast and Slow, Anchor Canada, 2013.
5.Peter Urs Bender, Secrets of Face to Face Communication: How to Communicate With Power, Stoddart Pub, 2002
6.Armin Luthi, Iris Gault, Jean Shapcott, Graeme Reid, Communication in Nursing and Healthcare, 2016.
7.Jeff Mason, Laurie Kelly McCorry, Communication Skills for the Healthcare Professional, 2011.
8.A. Pilnick, Jon Hindmarsh, Virginia Teas Gill, Communication in Healthcare Settings: Policy, Participation, 2010.
9.Renata Schiavo, Health Communication: From Theory to Practice, 2007.
10.Claudia Parvanta, Sarah Bass , Health Communication: Strategies and Skills, 2018.
11.Richard N. Harner, David E. Nelson, Claudia Parvanta, Sarah Parvanta, Essentials of Public Health Communication, 2010.
12.Laura Cooley, Calvin Chou, Communication Rx: Transforming Healthcare Through Relationship Centered Communication, 2017.
13.Teresa L. Thompson, Roxanne Parrott, Jon F. Nussbaum,The Routledge Handbook of Health Communication, 2011.
14.Michael P. Pagano, Communication Case Studies for Health Care Professionals, Second Edition: An Applied Approach, 2014.
15.Lisa Daniel Sparks, Kevin B. Wright, Dan O'Hair ,Health Communication in the 21st Century, 2012.
Weekly Detailed Course Contents
Week 1 - Theoretical & Practice
Hope factor in oratory and communication – Effective communication barriers
Week 2 - Theoretical & Practice
Sociological and psychological foundations of oratory and communication
Week 3 - Theoretical & Practice
Form in communication and oratory – An important technique: concretization
Week 4 - Theoretical & Practice
Representation effect in communication, representation propaganda – An important technique: the principle of opposition
Week 5 - Theoretical & Practice
Other communication techniques: balance and line of repetition, renewal, ambiguity, determination, and politeness
Week 6 - Theoretical & Practice
Perception creation, sample video application, part-whole relationship, manipulation applications
Week 7 - Theoretical & Practice
Intonation, emphasis, connotation effect, effective use of language- Text reading and speaking practices Threshold applications
Week 8 - Theoretical & Practice
Initial effect and welcome, transfer of morale-happiness satisfaction or anger accumulation (synergy effect of welcome in health centers and hospitals, identification and registration services, reception site services) – Geometric increase effect on emotion elevation in any emotion type
Week 9 - Theoretical & Practice
Mass media, mass media and internet-social media – The role of mass media in revealing the perceptions of healthcare professionals and physicians in the eyes of society – Two different news applications and determination of their effects
Week 10 - Theoretical & Practice
Practices of speaking skills in public – Improvisation (speaking without depending on any text while speaking). – Promter and screen reading applications
Week 11 - Theoretical & Practice
Press release, communicating with the public through the media – Building public opinion
Week 12 - Theoretical & Practice
Representations of health, healthcare professionals and physicians in films and media content and the effect of these representations on face-to-face communication between patients-patient relatives and physicians and healthcare professionals
Week 13 - Theoretical & Practice
Etkili iletişimde mitler, ajitasyon, muğlak ifade kullanımı gibi kavramlar ve uygulamaları
Week 14 - Theoretical & Practice
Economic, political, cultural influences and persuasion in effective communication – Persuasion process in health
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory52115
Lecture - Practice93354
Reading100220
Midterm Examination115116
Final Examination120121
TOTAL WORKLOAD (hours)126
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
PÇ-14
PÇ-15
PÇ-16
OÇ-1
5
4
4
OÇ-2
5
5
OÇ-3
4
4
4
OÇ-4
5
4
OÇ-5
5
4
4
4
OÇ-6
5
5
OÇ-7
5
5
OÇ-8
4
3
3
OÇ-9
5
5
Adnan Menderes University - Information Package / Course Catalogue
2026