Information Package / Course Catalogue
| Course Code | : EF414 |
| Course Type | : Required |
| Couse Group | : First Cycle (Bachelor's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 5 |
Providing theoretical background on global marketing mix decisions , evaluation of literature and offer research proposals
international marketing and provides an understanding of domestic and foreign environmental factors or forces affecting the global operations of a business.
| Prof. Fatma ÇAKIR |
| 1. | Ability to understand environmental factors affecting marketing mix decisions in international markets |
| 2. | Ability to plan, implement, and control international pricing strategy |
| 3. | Ability to plan, implement, and control international promotion strategy |
| 4. | Develop strategies suitable for global market |
| 5. | To be able to define international marketing research and research types |
| 1. | Küresel Pazarlama Yönetimi, Beta yayınevi |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 2 | 3 | 70 |
| Individual Work | 10 | 1 | 2 | 30 |
| Midterm Examination | 1 | 9 | 1 | 10 |
| Final Examination | 1 | 14 | 1 | 15 |
| TOTAL WORKLOAD (hours) | 125 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | |
OÇ-1 | 3 | 3 | 3 | 5 | 3 | 3 | 3 | 3 | 4 |
OÇ-2 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 4 |
OÇ-3 | 3 | 3 | 3 | 3 | 5 | 5 | 3 | 3 | 4 |
OÇ-4 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 5 |
OÇ-5 | 3 | 3 | 3 | 3 | 3 | 3 | 4 | 4 | 3 |