The main objective of Integrated Marketing Communications course is managing and establishing of a positive communication environment between business and target customer groups and analyzing the communication processes. This course does not separate the marketing communication tools, support and strengthen each other's effects as described in coordinated and coherent strategies to be implemented for the submission message.

The aim of the “Integrated Marketing Communication” course is to analyze the process of establishment of a positive communication environment between business and target customer groups and to manage this communication. In this context the content of this course can be summarized as: Communication Concepts and Models, Objectives and Strategies of the Marketing Communications, Integrated Marketing Communication Concepts, The role of Integrated Marketing in service awareness, Choosing media in marketing communication, Brand Communication, Advertising Communication, Sponsorship Communication, Customer Relationship Management, Relationship Marketing , Data-Based Marketing, Program Development of Integrated Marketing Communications, Control of the Marketing Communication Programs. .