Information Package / Course Catalogue
| Course Code | : ULT428 |
| Course Type | : Area Elective |
| Couse Group | : First Cycle (Bachelor's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 6 |
The aim of this course is to convey the information about the basic principles, approaches and applications of the customer focused marketing approach to the students.
The purpose of Customer Relationship Management is to establish long-term customer relationships and to ensure profitability with customer-oriented strategies. In this context, concepts related to gaining, protecting and growing profitable customers are emphasized in this course.
| Lec. Güneş Açelya SİPAHİ |
| 1. | Understanding customer relationship management concepts and methodology |
| 2. | Understands the concept of customer satisfaction |
| 3. | Learns how to create a loyal customer. |
| 4. | Communicates effectively with customers. |
| 5. | Measures the level of customer relationships. |
| 1. | Müşteri İlişkileri Yönetimi, Metehan Tolon, Mehmet Baş, Cemalettin Aktepe, Detay Yayıncılık: Ankara. |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 13 | 2 | 3 | 65 |
| Individual Work | 13 | 0 | 2 | 26 |
| Midterm Examination | 1 | 25 | 1 | 26 |
| Final Examination | 1 | 35 | 1 | 36 |
| TOTAL WORKLOAD (hours) | 153 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | |
OÇ-1 | 4 | 4 | 5 | 2 | 2 | 3 | 2 | 1 | 3 | 3 | 3 | 3 | |
OÇ-2 | 3 | 2 | 1 | 4 | 4 | 5 | 5 | 2 | 2 | 2 | 3 | 3 | |
OÇ-3 | 3 | 4 | 4 | 2 | 3 | 3 | 2 | 3 | |||||
OÇ-4 | 4 | 3 | 2 | 1 | 2 | 3 | 3 | 2 | |||||
OÇ-5 | 3 | 4 | 4 | 4 | 4 | 2 | 3 | 3 | |||||