The main aim of the course is to develop knowledge and mastery of students related to scanning of business environment, detecting problems requiring strategic decision making, suggesting strategic alternatives and implementing strategic management techniques.

General Principles and Management Process, Strategic Management Theories, External Environmental Analysis, Business Analysis,tatus Determination Matrix, Strategic Orientation, Basic and Senior Management Strategies, Competitive Strategies (Cost Leadership and concentration), Competitive Strategies (differentiation), Functional Strategies, Techniques Used in the application of Management Strategy,application of management strategies, Corporate Governance...