The aim of this course is to introduce the service concept, the basic characteristics of services, service management, service strategies, service quality issues.

characteristic and definition of service, organization structure in the service, service market planning and service marketing mix (7p), design of services, delivery, promotion and pricing, of services, participants and management of service staff in the service, physical evidence in the service, process management in services, Service recevier and techniques, communication and technology techniques in the service, measurement and quality of service, service and relationship marketing, internal marketing in service, summary of the subjects and overall evaluation.