Information Package / Course Catalogue
Popular Culture
Course Code: MİÇ521
Course Type: Area Elective
Couse Group: Second Cycle (Master's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 5
Objectives of the Course

Main objective of this course is to discuss the concept of popular culture and the relationship between popular culture and media.

Course Content

This course includes the interactions of identity, modernization, consumption, society of the spectacle, art, social media concepts with popular culture.

Name of Lecturer(s)
Assoc. Prof. Eren Ekin ERCAN
Learning Outcomes
1.Getting knowledge about the basic concepts of popular culture.
2.Discuss role of the media in its contribution to the formation of popular culture.
3.Makes comparative analysis of the relationship between high culture and popular culture.
4.Understands the connection between the concepts of identity, modernization, consumption, spectacle society, art, social media and popular culture.
5.Be able to make critical reading of popular culture products.
Recommended or Required Reading
1.Korkmaz Alemdar ve İrfan Erdoğan, Popüler Kültür ve İletişim, İstanbul: Erk Yayınları, 2005.
2.John Fiske, Understanding Popular Culture, İstanbul: Ark Yayınları
3.Erol Mutlu, Globalleşme, Popüler Kültür ve Medya, İstanbul: Ütopya Yayınevi
Weekly Detailed Course Contents
Week 1 - Theoretical
Informing about the content of the lecture, introducing written and visual sources
Week 2 - Theoretical
What is popular culture and mass culture?
Week 3 - Theoretical
Sub-culture/high culture
Week 4 - Theoretical
The Culture Industry
Week 5 - Theoretical
The Society of the Spectacle
Week 6 - Theoretical
Consumption and popular culture
Week 7 - Theoretical
Media and popular culture
Week 8 - Intermediate Exam
Midterm
Week 9 - Theoretical
Advertising and popular culture
Week 10 - Theoretical
Cinema and popular culture
Week 11 - Theoretical
Daily life and popular culture
Week 12 - Theoretical
Social media and cyber culture
Week 13 - Theoretical
Student presentations & Discussion
Week 14 - Theoretical
Student presentations & Discussion
Week 15 - Final Exam
Final Exam
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%30
Term Assignment1%30
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory152375
Term Project28220
Midterm Examination114115
Final Examination114115
TOTAL WORKLOAD (hours)125
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
OÇ-1
4
3
OÇ-2
4
OÇ-3
3
OÇ-4
OÇ-5
Adnan Menderes University - Information Package / Course Catalogue
2026