Information Package / Course Catalogue
| Course Code | : MİÇ534 |
| Course Type | : Area Elective |
| Couse Group | : Second Cycle (Master's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 5 |
This course focuses on marketing strategies with digital media brand linking with theoretical frameworks. The theories of collective behavior, types of marketing, digital segmentation, putting your message to the media, the results of content marketing, blog marketing, main study areas and topics of event marketing will be introduced to the student.
To be able to examine, develop and direct social relations and the norms that guide these relations with a critical perspective.
| Assoc. Prof. Emrah BAŞER |
| 1. | Analyze the main theoretical orientations of digital media. |
| 2. | Evaluates academic studies in the field of marketing. |
| 3. | Evaluates the relationship between digital media and communication. |
| 4. | Analyzes marketing strategies with theoretical frameworks. |
| 5. | Interprets the relationship of consumption practices and habits with the field of marketing communication. |
| 1. | Parsa, A. ve Aytaş, M. (2014). “Yeni Gerçeklik: Dijital Yerliler Ve Göçmenlerle 21.Yüzyıl Okuryazarlığında Birleşmek”, Dijital Panorama Bilgi İletişim Teknolojilerinde Son Gündem (Editör: Z. B. A. Vural), Ütopya Yayınevi, Ankara. |
| 2. | Fuchs, C. (2016). Sosyal medya eleştirel bir giriş (D. Saraçoğlu & İ. Kalaycı, Çev.). Ankara: Renas Yayıncılık. |
| 3. | Smith. J., Skrbis, Z. & Western, M. (2016). “Dijital Yerli” Mitinin Arka Planı – Genç Avustralyalıların Çevrimiçi Zaman Kullanımını Anlamak. (E. Güngör, Çev.) H. Hülür ve C. Yaşın (Ed). Yeni Medya: Kullanıcının Yükselişi, 63-84. |
| 4. | Helsper, E. J., & Eynon, R. (2016). Dijital Yerliler: Kanıt Nerede. (M. Uyar, Çev.) H. Hülür ve C. Yaşın (Ed). Yeni Medya: Kullanıcının Yükselişi, 39-62. |
| 5. | van Dijck J.(2016). Senin Gibi Kullanıcılar Mı? Kullanıcı Türevli İçerikteki Failliği Kuramlaştırmak. (B. Ayaz, Çev.) H. Hülür ve C. Yaşın (Ed). Yeni Medya: Kullanıcının Yükselişi, 160- 183. |
| 6. | Wallerstein, I. (2000). Bildiğimiz Dünya Sonu, (Çev: T. Birkan), Metis Yayınları, İstanbul. |
| 7. | Palfrey, J. ve Gasser U. (2010). Born Digital: Understanding The First Generation Of Digital Natives. Newyork, Ny, Usa: Basic Books. |
| 8. | Prensky, M. (2009). H. Sapiens Digital: From Digital Immigrants and Digital Natives to Digital Wisdom. The Wisdom Page |
| 9. | Gardner, H. & Davıs, K. (2013). The App Generation: How Today's Youth Navigate Identity, Intimacy, And Imagination İn A Digital World. New Haven, Ct: Yale University Press. |
| 10. | Rowlands, I., Nıcholas, D., Wıllıams, P., Huntıngton, P., Fıeldhouse, M., Gunter, B., Wıthey, R., Jamalı, H. R., Dobrowolskı T. & Tenopır, C. (2008). The Google Generation: The Information Behaviour Of The Researcher Of The Future. Aslib Proceedings. 60(4): 290-310. |
| 11. | Prensky, M. (2001). Digital Natives, Digital Immigrants. On The Horizon, 9(5). |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %30 |
| Final Examination | 1 | %50 |
| Project | 1 | %20 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 13 | 2 | 3 | 65 |
| Project | 1 | 10 | 1 | 11 |
| Individual Work | 13 | 0 | 1 | 13 |
| Midterm Examination | 1 | 10 | 1 | 11 |
| Final Examination | 1 | 20 | 1 | 21 |
| TOTAL WORKLOAD (hours) | 121 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | |
OÇ-1 | 5 | 4 | 1 | 5 | 5 | 5 | 5 | 5 |
OÇ-2 | 5 | 5 | 5 | 5 | ||||
OÇ-3 | 5 | 5 | 5 | 5 | ||||
OÇ-4 | 5 | 5 | 5 | 4 | ||||
OÇ-5 | 3 | 5 | 5 | 5 | ||||