Defines the concepts of target marketing departments and strategies. Determines the strengths and weaknesses of traditional marketing strategies. Develops marketing research programs for businesses. Develops and implements marketing strategies according to the targeted market situation and against competitors. Understands the importance of public relations in Recreational Businesses.

Investigation of suitable marketing concepts and methods for public, commercial, private tourism and recreation organizations. Social marketing philosophy, issues involving the marketing of services, market research and mixed marketing strategies related to programming, distribution, pricing, recreation services. Definitions of public relations, the development of the concept, its qualities and techniques, its applications in various countries, public relations planning, education, importance and applications of public relations in public relations and recreation management in local and central administrations.