Information Package / Course Catalogue
Sports Marketing
Course Code: REKR535
Course Type: Area Elective
Couse Group: Second Cycle (Master's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 6
Objectives of the Course

The aim of this course is to explain the concepts of sports industry, sports product, sports consumer and sports marketing and interpret them from the perspective of marketing communication.

Course Content

Marketing communication, Branding in Sports and Discussing the future of Sports marketing.

Name of Lecturer(s)