Information Package / Course Catalogue
E-Commerce Applications
Course Code: İKP527
Course Type: Area Elective
Couse Group: Second Cycle (Master's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 5
Objectives of the Course

To explain the concepts related to internet marketing applications by eliminating the information deficiencies related to internet applications.

Course Content

Definition, Types and Historical Development of Electronic Commerce, Definition of the Internet, Introduction to Marketing on the Internet, Internet Marketing Research, Marketing Research on the internet, Internet banking, Payment Systems on the Internet , Surveillance and Control of Salespeople

Name of Lecturer(s)