
| Course Code | : İKP527 |
| Course Type | : Area Elective |
| Couse Group | : Second Cycle (Master's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 5 |
To explain the concepts related to internet marketing applications by eliminating the information deficiencies related to internet applications.
Definition, Types and Historical Development of Electronic Commerce, Definition of the Internet, Introduction to Marketing on the Internet, Internet Marketing Research, Marketing Research on the internet, Internet banking, Payment Systems on the Internet , Surveillance and Control of Salespeople