Information Package / Course Catalogue
Communication Theory and Research I
Course Code: GZ501
Course Type: Required
Couse Group: Second Cycle (Master's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 5
Objectives of the Course

It is aimed that the student will have knowledge about the mainstream communication theories in the literature, the development of these theories, what kind of researches they have emerged as a result, their contribution to the field and criticisms / innovations.

Course Content

In this course, mainstream communication theories in the literature, the development of these theories, what kind of research they have emerged as a result of, their contribution to the field and criticisms/innovations are covered.

Name of Lecturer(s)
Assoc. Prof. Eren Ekin ERCAN
Learning Outcomes
1.Will be able to apply the rules of scientific report writing.
2.Will be able to draft a scientific research report.
3.Will be able to compare theories of mass communication.
4.Criticizes liberal-pluralist and critical approaches.
5.Criticizes major communication theorists.
Recommended or Required Reading
1.Güngür, N. İletişim Kuramlar Yaklaşımlar. Siyasal Kitabevi.
2.Özçetin, B. Kitle İletişim Kuramları Kavramlar Okullar Modeller. İletişim Yayınları
Weekly Detailed Course Contents
Week 1 - Theoretical
Introduction to the course and information about the course: Science, Scientific Research, Theory, Basic Functions of Science, Principles of Scientific Research, Scientific Method and Other Concepts
Week 2 - Theoretical
Research Design and Report Preparation I: Page layout, references and footnotes, text transfers, tables, figures and graphics, Language of Science: Spelling, word choice, sentence and paragraph structure, style, spelling rules, punctuation marks
Week 3 - Theoretical
Research Design and Report Preparation II: Page layout, references and footnotes, text transfers, tables, figures and graphics, Language of Science: Writing language, word choice, sentence and paragraph structure, style, spelling rules, punctuation marks
Week 4 - Theoretical
QUIZ I: Writing footnotes and bibliography -The first step of scientific research: Problem -I
Week 5 - Theoretical
The first step of scientific research: Problem-II
Week 6 - Theoretical
Aim, Importance, Assumptions and Limitations
Week 7 - Theoretical
Aim, Importance, Assumptions and Limitations
Week 8 - Intermediate Exam
Midterm Exam
Week 9 - Theoretical
Examination of case studies, Examination of student work
Week 10 - Theoretical
Theoretical Approaches to Communication and Mass Communication -Conservative-pluralist and critical approaches -Media World Celebrities: M. McLuhan -Media World Celebrities: A. Toffler
Week 11 - Theoretical
Reflections of Marxist Approaches in Mass Communication
Week 12 - Theoretical
QUIZ III: Communication Theories -Propaganda Analysis and Persuasion Theories -Media World Celebrities: N. Postman -Media World Celebrities: L. Althusser
Week 13 - Theoretical
Spiral of Silence Theory and Research - Agenda Setting Theory and Research - Second Stage Agenda Setting Studies
Week 14 - Theoretical
Information Gap Theory and Research -Utilization and Satisfaction Theory and Research -Media Celebrities: Zizek
Week 15 - Final Exam
Final Exam
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory152375
Term Project28220
Midterm Examination114115
Final Examination114115
TOTAL WORKLOAD (hours)125
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
OÇ-1
5
5
5
OÇ-2
5
5
5
OÇ-3
5
4
3
OÇ-4
3
OÇ-5
5
Adnan Menderes University - Information Package / Course Catalogue
2026