Information Package / Course Catalogue
Agenda Setting Research
Course Code: GZ512
Course Type: Area Elective
Couse Group: Second Cycle (Master's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 5
Objectives of the Course

Within the scope of this course, starting from traditional agenda-setting research to the present day, agenda-setting research will be explained and discussed.

Course Content

Agenda-setting theory, which argues that the media is effective in the public mind, at least in terms of creating awareness, and has proven this thesis with a large number of studies, today, researchers are developing this theory and talking about this effect even more. Within the scope of this course, starting from the traditional agenda-setting research to the present day, agenda-setting research will be explained and discussed.

Name of Lecturer(s)
Assoc. Prof. Ali Emre DİNGİN
Learning Outcomes
1.Be able to explain media impact research.
2.Be able to explain the basic concepts of agenda setting research.
3.Be able to explain media agenda research.
4.Be able to explain public agenda research.
5.Be able to design agenda-setting research
Recommended or Required Reading
1.McCombs, M. E. Ve Shaw, D. L. The Agenda-Setting Function of Mass Media.
Weekly Detailed Course Contents
Week 1 - Theoretical
Introduction to the course, communication, mass communication and theories of influence
Week 2 - Theoretical
Traditional Agenda Setting Approach
Week 3 - Theoretical
Media Agenda Research
Week 4 - Theoretical
Public Agenda Research
Week 5 - Theoretical
Political Agenda Research
Week 6 - Theoretical
Presentation of midterm assignments
Week 7 - Theoretical
Evaluation of midterm assignments
Week 8 - Intermediate Exam
Midterm Exam
Week 9 - Theoretical
Third stage agenda setting activities
Week 10 - Theoretical
Third stage agenda setting activities
Week 11 - Theoretical
Agenda-setting research in Turkey
Week 12 - Theoretical
Agenda-setting research in Turkey
Week 13 - Theoretical
Agenda-setting research in Turkey
Week 14 - Theoretical
Comparison, Generalization and Criticism of Research Approaches
Week 15 - Final Exam
Final Exam
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory152375
Term Project28220
Midterm Examination114115
Final Examination114115
TOTAL WORKLOAD (hours)125
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
OÇ-1
5
4
3
OÇ-2
4
5
OÇ-3
4
OÇ-4
4
OÇ-5
5
Adnan Menderes University - Information Package / Course Catalogue
2026