Information Package / Course Catalogue
Media and Ideology
Course Code: GZ522
Course Type: Area Elective
Couse Group: Second Cycle (Master's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 5
Objectives of the Course

In this course, which deals with ideology approaches, on the one hand, the historical role of the media with the emergence of the media, on the other hand, the power of the media as an ideological apparatus is directly addressed from theoretical perspectives.

Course Content

Topics such as ideology, media-ideology relationship, use of media in propaganda, ideological background of media, news analysis, capital and power constitute the course content.

Name of Lecturer(s)
Prof. Hüseyin ÇELİK
Learning Outcomes
1.Learns the concept of ideology.
2.Understands the relationship between media and ideology.
3.Gain the ability to critically evaluate the role of media in reflecting ideology.
4.Understands the connection between media, society and culture.
5.Gains the ability to analyze media content.
Recommended or Required Reading
1.Çam, Şerife (2008). Medya Çalışmalarında İdeoloji: Epistemolojik ve Metodolojik Sorunlar,Ankara: De Ki Basım Yayın.
2.İrvan, Süleyman (der.) (2014). Medya, Kültür, Siyaset, Ankara: Pharmakon.
3.Küçük, Mehmet (der.) (1999). Medya, İktidar, İdeoloji, Ankara: Ark.
Weekly Detailed Course Contents
Week 1 - Theoretical
Introduction of the course: Basic concepts to be covered in the course and preliminary information about the course content.
Week 2 - Theoretical
Concept of Ideology
Week 3 - Theoretical
Marx, Gramsci, Althusser and ideology
Week 4 - Theoretical
Media and discourse
Week 5 - Theoretical
Media texts and reception
Week 6 - Theoretical
Media and Hegemony
Week 7 - Theoretical
The relationship between media and capital
Week 8 - Intermediate Exam
Midterm Exam
Week 9 - Theoretical
Media and democracy
Week 10 - Theoretical
Analyzing media content
Week 11 - Theoretical
Analyzing newspaper content
Week 12 - Theoretical
Analyzing television content
Week 13 - Theoretical
Semiotics and analysis
Week 14 - Theoretical
Critical media literacy
Week 15 - Final Exam
Final Exam
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory152375
Term Project28220
Midterm Examination114115
Final Examination114115
TOTAL WORKLOAD (hours)125
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
OÇ-1
4
OÇ-2
3
OÇ-3
5
OÇ-4
5
OÇ-5
4
4
Adnan Menderes University - Information Package / Course Catalogue
2026