Information Package / Course Catalogue
Title: Food Industry Management
Course Code: ZTE520
Course Type: Area Elective
Couse Group: Second Cycle (Master's Degree)
Education Language: Turkish
Work Placement: None
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 8
Objectives of the Course

Development of agro-based industries in Turkey, investment in agro-industrial enterprises planning, functions of agro-based industries production, marketing and personnel management, the calculation of the profitability of the entity, criteria for the interpretation of events.

Course Content

The basic concepts of agro-industries based 4, a detailed analysis of the marketing strategy in this sectors, correlations, and the correlations with each other sectors, information flow, distribution channels, horizontal-vertical components and examine the institutional structure.

Name of Lecturer(s)
Prof. Altuğ ÖZDEN
Learning Outcomes
1.To be able to analyse Agro-Industry Definition and Basic Economic Factors
2.To be able to Analyse the marketing Startegy/Design in Detail
3.To be able to understandthe Importance of Marketing Objectives, Infrastructure, Storage, Information Flow
4.To be able to gain Insight of Wholesale and Retail Distribution, Alternative Effectiveness of Food Marketing Systems
5.To be able to evaluate the Importance of Corporate Organization and Vertical Coordination
Recommended or Required Reading
1.Baker, G:A, Grunewald, O.Gorman,W. 2002. Introduction Food and Agribusiness Management. London
2.Kotler, P.2003.Marketing Management. Second Edition3. Güneş, E. Albayrak, M. Gülçubuk, B. 2002. Türkiye’de Gıda Sanayii. Ankara.
3.Robert Paarlberg, 2010, Food Politics: What Everyone Needs to Know
4.FAO-GTHB-KALKINMA BAKANLIĞI raporları
Weekly Detailed Course Contents
Week 1 - Theoretical
Job Management Strategy
Week 2 - Theoretical
Job management strategy
Week 3 - Theoretical
Job Management Strategy
Week 4 - Theoretical
Development of Quality Management delivery
Week 5 - Theoretical
Quality Control
Week 6 - Theoretical
Customer Relationship Management
Week 7 - Theoretical
Production Planning Decision-Making Method
Week 8 - Theoretical
Strategy, Systems and Concepts Integration
Week 9 - Theoretical
Systemic Behaviour
Week 10 - Theoretical
Management Decisions
Week 11 - Theoretical
Strategic Formatting
Week 12 - Theoretical
Management Advisory
Week 13 - Theoretical
Strategic Renewal and Transformation
Week 14 - Theoretical
Research Methods
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory144398
Midterm Examination142244
Final Examination160262
TOTAL WORKLOAD (hours)204
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
OÇ-1
3
2
2
OÇ-2
2
3
4
4
5
OÇ-3
3
2
2
3
OÇ-4
4
2
2
OÇ-5
1
2
3
Adnan Menderes University - Information Package / Course Catalogue
2026