Information Package / Course Catalogue
| Course Code | : ZTE512 |
| Course Type | : Area Elective |
| Couse Group | : Second Cycle (Master's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 8 |
The aim of the course is to teach students decision making processes. The factors underlying producer and consumer decisions will be examined within the framework of behavioral economics theory
Students will be informed about behavioral economics, which is a new approach, theoretically and practically, and the methods used in decision making. The determining factors in the decision-making process will be examined in detail, and the ways of developing policies to improve the final decisions of the producer and the consumer will be discussed
| Prof. Gökhan ÇINAR |
| 1. | Understanding the theoretical foundations of Behavioral Economics |
| 2. | Understanding the drivers behind producer and consumer decisions |
| 3. | Understanding the interaction of agriculture, behavior and economics |
| 4. | Being able to do mental accounting |
| 5. | Understanding Shortcuts, Trends, Choices, Values in Behavioral Economics |
| 1. | Richard H. Thaler, Sunstein R. 2018. Nudge, 336s |
| 2. | Jason Zweig, 2007. Your Money and Your Brain, 329s. |
| 3. | Renvoise Patrick and Christophe Morin, 2008, Noromarketing, 174s. |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 8 | 3 | 154 |
| Assignment | 1 | 14 | 2 | 16 |
| Midterm Examination | 1 | 14 | 2 | 16 |
| Final Examination | 1 | 14 | 2 | 16 |
| TOTAL WORKLOAD (hours) | 202 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | |
OÇ-1 | 4 | 2 | 5 | 5 | 5 | 2 | 5 | 5 | ||
OÇ-2 | 4 | 2 | 4 | 5 | 4 | 2 | 4 | 4 | ||
OÇ-3 | 4 | 2 | 4 | 5 | 5 | 2 | 5 | 5 | ||
OÇ-4 | 4 | 3 | 1 | 4 | 5 | 4 | 4 | 3 | 4 | 3 |
OÇ-5 | 4 | 3 | 3 | 4 | 5 | 4 | 4 | 3 | 4 | 3 |