Information Package / Course Catalogue
Strategic Management in Banks
Course Code: EFN563
Course Type: Area Elective
Couse Group: Second Cycle (Master's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 5
Objectives of the Course

To enable students understand and analyze the current strategic management knowledge by observing them trough projects in practice.

Course Content

Basic Concepts of Strategic Management, Strategic Management Process and Model; Developing a Strategic Mission and Vision, Setting Objectives and Crafting a Strategy, Levels of Strategy, Strategy and Competitive Advantage; Types of Strategies (integration, intensive, diversification, defensive strategies), Porter’s Generic Strategies, Strategy Formulation; Environment Analysis, Industry and Competitive Analysis, Resources, Competences and Strategic Capability, Strategy Development with Analytical Techniques, Dimensions and Policy of Strategic Choice, Strategies for Competing in emerging Industries, Strategies for Competing in Maturing Industries and High Velocity Markets, Strategies for Competing in Fragmented Industries, Strategies for Competing in Declining Industries, Strategies for Competing in International Markets, Implementing Strategy; Creating Resource Capability and Structuring the Organization, Evaluation of Strategy.

Name of Lecturer(s)