Information Package / Course Catalogue
| Course Code | : EFN536 |
| Course Type | : Area Elective |
| Couse Group | : Second Cycle (Master's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 5 |
The aim of the course is to evaluate the new approaches in marketing and the applications of these approaches to businesses. The course also aims to reflect the dynamic environment surrounding marketers today and to evaluate the impact of technology in making strategic marketing decisions.
This course aims to provide a perspective on new concepts and developments in marketing. Discussing current developments and examining their applications in business life are also the main points of the course.
| Prof. Fatma ÇAKIR |
| 1. | To be able to comprehend the strategic decision-making processes of businesses in a dynamic environment |
| 2. | To be able to understand emerging new approaches in relation to technology |
| 3. | To learn how businesses adapt their strategies to changing conditions in the market |
| 4. | To be able to decide which marketing research method is appropriate for current marketing problems |
| 5. | Basic measurement techniques, data collection methods and the ability to design and implement a real-world marketing research project |
| 1. | Elizabeth Parsons, Pauline Maclaran, Andreas Chatzidakis (2017) |
| 2. | Contemporary Issues in Marketing and Consumer Behaviour, 2nd Edition, London: Routledge. Van Dam, Y. K., & Apeldoorn, P. A. C. (1996) |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 2 | 3 | 70 |
| Individual Work | 15 | 2 | 0 | 30 |
| Midterm Examination | 1 | 9 | 1 | 10 |
| Final Examination | 1 | 14 | 1 | 15 |
| TOTAL WORKLOAD (hours) | 125 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | |
OÇ-1 | 4 | 5 | 4 | 5 | 4 | 5 | 5 | 4 | 5 |
OÇ-2 | 5 | 5 | 5 | 4 | 5 | 4 | 4 | 5 | 4 |
OÇ-3 | 3 | 3 | 5 | 3 | 4 | 3 | 4 | 3 | 4 |
OÇ-4 | 4 | 4 | 3 | 4 | 4 | 5 | 5 | 5 | 5 |
OÇ-5 | 5 | 5 | 5 | 5 | 5 | 4 | 5 | 5 | 3 |