Information Package / Course Catalogue
| Course Code | : İŞLE506 |
| Course Type | : Area Elective |
| Couse Group | : Second Cycle (Master's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 5 |
In this lesson, students respond to them with solutions to marketing problems likely to face in different areas in the methods of approach is to teach the habit of systematic thinking; event marketing information analysis method and the theoretical (true) adaptation skills of the marketing problems, marketing manager to develop the responsibility to contribute to
Marketing strategies, event analysis method, different marketing problems in the areas of marketing mix, decision-making
| Lec. Mustafa DOĞANER |
| 1. | Recognition of the problems encountered in the field of marketing and an ability to detect |
| 2. | Detailed and systematic thinking about the problems encountered in the field of marketing mix, and analyze |
| 3. | About the ability to develop concrete solutions to marketing problems |
| 4. | |
| 5. |
| 1. | Türkiye’deki Pazarlama Vak’aları: Zorluklar ve Fırsatlar”, Donald N. Thompson, Gazi Kitabevi |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %30 |
| Final Examination | 1 | %70 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 2 | 3 | 70 |
| Midterm Examination | 1 | 25 | 1 | 26 |
| Final Examination | 1 | 30 | 1 | 31 |
| TOTAL WORKLOAD (hours) | 127 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | |
OÇ-1 | 5 | 3 | 4 | 4 | 4 | 4 | 4 | 3 | 3 | 3 |
OÇ-2 | 4 | 3 | 4 | 3 | 3 | 4 | 5 | 4 | 5 | 5 |
OÇ-3 | 4 | 4 | 4 | 4 | 5 | 4 | 4 | 4 | 3 | 5 |
OÇ-4 | 5 | 3 | 2 | 4 | 3 | 5 | 2 | 4 | 4 | 3 |
OÇ-5 | 3 | 4 | 5 | 3 | 2 | 3 | 3 | 5 | 3 | 3 |