Information Package / Course Catalogue
| Course Code | : İŞLE511 |
| Course Type | : Area Elective |
| Couse Group | : Second Cycle (Master's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 5 |
Basic concepts related to marketing communications, to recognize the areas of theory and practice, the reasons for the emergence of the phenomenon and the evolution of integrated marketing communications in a manner to evaluate critically interrogate. Both sales and marketing communication objectives and to examine the way we communicate.
This course is an integrated marketing communications perspective that evaluates the marketing mix, and strategies for the promotion components featured in this course is a way.
| Lec. Esma ACAYIP |
| Lec. Mustafa DOĞANER |
| 1. | Explains the basic concepts and theories related to marketing communications, |
| 2. | Prepare a project on integrated marketing communications, |
| 3. | Use of marketing tools as a whole, |
| 4. | Both in the field of brand management and advertising, public relations and sales efforts in other areas acquire the knowledge to operate. |
| 5. |
| 1. | ODABAŞI, Yavuz; Oyman, Mine, Pazarlama İletişimi, MediaCat, İstanbul,2005 |
| 2. | BOZKURT,İzzet; İletişim Odaklı Pazarlama, Mediacat, İstanbul,2004 |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %30 |
| Final Examination | 1 | %70 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 2 | 3 | 70 |
| Midterm Examination | 1 | 25 | 1 | 26 |
| Final Examination | 1 | 30 | 1 | 31 |
| TOTAL WORKLOAD (hours) | 127 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | |
OÇ-1 | 3 | 4 | 5 | 5 | 3 | 4 | 5 | 5 | 3 | 4 |
OÇ-2 | 3 | 5 | 5 | 4 | 4 | 3 | 4 | 3 | 5 | 3 |
OÇ-3 | 5 | 3 | 4 | 3 | 3 | 5 | 4 | 4 | 4 | 5 |
OÇ-4 | 5 | 3 | 3 | 4 | 5 | 4 | 3 | 5 | 2 | 5 |
OÇ-5 | 3 | 3 | 3 | 4 | 4 | 4 | 2 | 2 | 2 | 3 |