Information Package / Course Catalogue
| Course Code | : İŞLE532 |
| Course Type | : Area Elective |
| Couse Group | : Second Cycle (Master's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 5 |
The aim of this course is to give graduate students both theorical and practical knowledge about consumer behaviors which constitute the most dynamic part of marketing science. Explicating how these behaviors form and what factors affect these behaviors, explaining the roles and importance of these behaviors are sub-goals of this course.
The importance and role of consumer behaviors in marketing, traits of consumer behaviors, models of consumer behavior, various factors affecting the consumer behaviors
| Prof. Ece ARMAĞAN |
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| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %30 |
| Final Examination | 1 | %70 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 2 | 3 | 70 |
| Midterm Examination | 1 | 25 | 1 | 26 |
| Final Examination | 1 | 30 | 1 | 31 |
| TOTAL WORKLOAD (hours) | 127 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | |
OÇ-1 | 2 | 3 | 4 | 5 | 3 | 2 | 5 | 3 | 4 | 3 |
OÇ-2 | 4 | 3 | 5 | 2 | 3 | 4 | 5 | 2 | 3 | 4 |
OÇ-3 | 3 | 4 | 5 | 2 | 3 | 5 | 4 | 3 | 2 | 5 |
OÇ-4 | 5 | 3 | 2 | 4 | 5 | 3 | 2 | 5 | 3 | 4 |
OÇ-5 | 3 | 4 | 5 | 3 | 5 | 3 | 4 | 3 | 5 | 2 |
OÇ-6 | 4 | 5 | 2 | 3 | 5 | 3 | 4 | 5 | 2 | 3 |