Information Package / Course Catalogue
Product and Brand Strategies
Course Code: İŞLE529
Course Type: Area Elective
Couse Group: Second Cycle (Master's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 5
Objectives of the Course

To be able to use the strategies and tactics to create a more valuable brand with a brand portfolio.

Course Content

Macro-economic factors that affect operating conditions, the effects on businesses in the world and economic crisis in Turkey.

Name of Lecturer(s)