Information Package / Course Catalogue
| Course Code | : İŞLE512 |
| Course Type | : Area Elective |
| Couse Group | : Second Cycle (Master's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 5 |
The main objective of this course is to learn models of export marketing and export of the concept, controllable and uncontrollable factors in export marketing mix, with the recognition and the ability to manage these factors in the acquisition and realization of discussions on these issues.
This course is a competitive advantage in global markets to acquire businesses and evaluate strategies designed to maintain, from a critical perspective on them, and to examine theories of global marketing for the tools used in reviews, techniques and theories are related.
| Lec. Esma ACAYIP |
| 1. | Exports have an idea about the models, |
| 2. | Generate strategies for the effective use of marketing mix factors, |
| 3. | Understands the techniques of creating money, |
| 4. | Understands the effects of distribution channels and marketing, |
| 5. |
| 1. | GEGEZ, Ercan A. ve Diğerleri, Küresel Pazarlama Yönetimi, Beta Yay., İstanbul, 2008. |
| 2. | KEEGAN, Warren J., Gren, Mark C., Global Marketing, Pearson Prentice Hall Inc, New Jersey, 2008. |
| 3. | BEŞELİ Nursun, İhracatta Pazarlama ve Dış Pazar Araştırması, İGEME 1997 |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %30 |
| Final Examination | 1 | %70 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 2 | 3 | 70 |
| Midterm Examination | 1 | 25 | 1 | 26 |
| Final Examination | 1 | 30 | 1 | 31 |
| TOTAL WORKLOAD (hours) | 127 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | |
OÇ-1 | 4 | 3 | 5 | 3 | 3 |
OÇ-2 | 4 | 3 | 2 | 3 | 3 |
OÇ-3 | 5 | 3 | 2 | 4 | 3 |
OÇ-4 | 3 | 4 | 3 | 2 | 3 |
OÇ-5 | 3 | 5 | 3 | 3 | 3 |