Information Package / Course Catalogue
Guest Relationship Management
Course Code: GAST514
Course Type: Area Elective
Couse Group: Second Cycle (Master's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 5
Objectives of the Course

With this course; The aim of this course is to gain competencies related to the communication with the guest.

Course Content

Creating customer value, sustaining value, measuring satisfaction techniques, importance of customer loyalty and managing customer complaints

Name of Lecturer(s)