Information Package / Course Catalogue
| Course Code | : GAST523 |
| Course Type | : Area Elective |
| Couse Group | : Second Cycle (Master's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 5 |
Consumer behavior; aims to examine the decisions and actions related to the purchase and use of individuals, especially economic products and services. On the other hand, it aims to examine the behavior that occurs after the purchase, as well as the process of buying decision and why they are different in what dimensions.
Consumer behavior refers to who, what, where, from which goods and services are to be purchased, when it comes to the decisions of the individual regarding whether to buy or not to buy process.
| Lec. Elvan KESER |
| 1. | Knows the effects of consumer behaviors on purchasing process |
| 2. | Describes the factors that affect processes before and after purchasing. |
| 3. | Can analyze the relation between attitude and behaviour. |
| 4. | Defines motivation theories. |
| 5. | Defines attitude shift and persuasion theories. |
| 1. | Consumer behavior, Buşra Engin Öztürk |
| 2. | Consumer Behaviour, Abdullah Okumuş |
| 3. | Consumer Behavior, Erdoğan Koç |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 3 | 3 | 84 |
| Midterm Examination | 1 | 15 | 2 | 17 |
| Final Examination | 1 | 20 | 2 | 22 |
| TOTAL WORKLOAD (hours) | 123 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | |
OÇ-1 | 4 | 5 | 5 | 5 | |
OÇ-2 | 5 | 4 | 4 | 5 | |
OÇ-3 | 5 | 4 | 5 | 5 | |
OÇ-4 | 5 | 5 | 5 | 4 | |
OÇ-5 | 4 | 4 | 4 | 5 | |