To provide to grasp the factors that affecting the food preference with an understanding interdisciplinary, to examine every stage of the process of selecting foods that is located in the diet of consumers and evaluate attitudes and perceptions of consumers related to marketing strategies and food quality also their views on food preparation and technology.

Obtains comprehensive information about the concept of the main factors that affects the food preferences and evaluate attitudes and perceptions of consumers related to marketing strategies and food quality also their views on food preparation and technology.