The aim of the course is to enable students to reach the competence to conduct marketing research in order to be effective in the marketing management and decision making process. The general objective of this course is to develop the ability to conduct marketing research and provide information for marketing decision making. The broad course objectives are to help students understand the central concepts of marketing research, the methods of conducting marketing research and how to use research to solve the problems faced by a marketing manager.

This course realizes a general and applied approach to marketing research. This course provides a broad overview of marketing research from a practical and applied perspective.They provide a broad overview of marketing research from a practical and applied perspective. Students will learn the basics of research and how to conduct a research project.