The course provides a solid historical background for understanding important current issues in retail management. The aims of the course are to provide and develop understanding of contemporary issues in retail management through case studies, class workshops and discussions.

The course of retailing management examines how marketing and operational strategies can be utiized by retailers/service providers to establish a link to their markets. Selected topics related to the retail marketing mix will illustrate how retailers can adapt to a competitive and continually changing environment by formulating strategies which result in profitable performance. Apart from these, the cases and topics associated to international retaling wll also be examined.