Information Package / Course Catalogue
Media Literacy
Course Code: TRÖ512
Course Type: Area Elective
Couse Group: Second Cycle (Master's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 5
Objectives of the Course

To introduce media tools in line with general literacy skills and to ensure effective and balanced use of media tools.

Course Content

Media tools, obtaining messages in various formats (television, video, cinema, advertisements, internet, etc.) written and non-written, and processes of analysis, evaluation and transmission of them. Creating awareness of using the media in the right way. Developing critical listening / watching and critical reading skills.

Name of Lecturer(s)
Lec. Yüksel GİRGİN
Learning Outcomes
1.Getting to know media tools.
2.To evaluate media tools critically.
3.Using media tools in place and on time.
4.To gain critical listening and speaking skills.
5.To gain critical reading and writing skills.
Recommended or Required Reading
1.Divina Frau- Megs. (2006). Medya Eğitimi. Paris: Lexprimeur.
2.Zıllıoğlu, M. (2003). İletişim Nedir? İstanbul: Cem Yayınevi.
Weekly Detailed Course Contents
Week 1 - Theoretical
Media and media tools, basic concepts and resources related to the field
Week 2 - Theoretical
The concept of literacy, ethics and ethical problem in the media
Week 3 - Theoretical
Media tools and features
Week 4 - Theoretical
Media tools and features
Week 5 - Theoretical
Media tools and features
Week 6 - Theoretical
Communication, message and features
Week 7 - Theoretical
Persuasion methods
Week 8 - Theoretical
Persuasion methods (Midterm exam)
Week 9 - Theoretical
Persuasion methods
Week 10 - Theoretical
Critical watching, critical listening, critical reading
Week 11 - Theoretical
Critical watching, critical listening, critical reading
Week 12 - Theoretical
Analysis of sample content taken from media tools
Week 13 - Theoretical
Analysis of sample content taken from media tools
Week 14 - Theoretical
Analysis of sample content taken from media tools
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%30
Final Examination1%70
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory125396
Assignment25316
Term Project1505
Midterm Examination1224
Final Examination1224
TOTAL WORKLOAD (hours)125
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
OÇ-1
5
5
OÇ-2
4
OÇ-3
5
4
OÇ-4
5
5
5
OÇ-5
4
5
Adnan Menderes University - Information Package / Course Catalogue
2026