Information Package / Course Catalogue
Effect Research
Course Code: MİÇ622
Course Type: Area Elective
Couse Group: Third Cycle (Doctorate Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 5
Objectives of the Course

To have knowledge about effect researches and methods from past to present.

Course Content

In addition to the historical development of effect research, in the world and in Turkey will be covered within the scope of this course. At the same time, students will gain proficiency in the methods used in effect research.

Name of Lecturer(s)
Prof. Aslı İCİL TUNCER
Learning Outcomes
1.Measuring the media agenda with content analysis.
2.Measuring the public agenda with the survey.
3.Knowledge about network analysis.
4.Gains knowledge about the historical processes of effect research.
5.Gains the ability to research and write about the subject.
Recommended or Required Reading
1.Yüksel, E. (2013) İletişim Kuramlar. Eskişehir: Anadolu Üniversitesi yayınları
2.Cohen, B. (1963). The Press and Foreign Policy. Princeton, NJ: Princeton University Press. ISBN 978-0-87772-346-2
3.Davie W. R. and Maher T. M. (2006) Maxwell McCombs: Agenda-Setting Explorer. Journal of Broadcasting & Electronic Media 50(2), 358–364.
4.Druckman, J., Jacobs, L., Ostermeir. (2004). Candidate Strategies to Prime Issues and Image. Journal of Politics Vol. 66 No.4, 1180-1202.
5.Hayes, D. (2008). \"Does the Messenger Matter? Candidate-Media Agenda Convergence and Its Effects on Voter Issue Salience\". Political Research Quarterly 61 (1): 134–146. doi:10.1177/1065912907306472. ISSN 1065-9129.
6.Huckins, K (1999). Interest-group influence on the media agenda: A case study. Journalism & Mass Communication Quarterly, 76, 76-86.
7.Iyengar, S., Kinder, D.R. (1986) More Than Meets the Eye: TV News, Priming, and Public Evaluations of the President. Public Communication and Behavior, Vol.1 New York: Academic.
8.Kosicki, G. M. (1993). Problems and Opportunities in Agenda-Setting Research. Journal of Communication. Vol. 43, No. 2, 100–127.
9.Kosicki, G. (2002). The media priming effect: news media and considerations affecting political judgements. In D. Pfau (Ed.), The persuasion handbook: Developments in theory and practice (p. 63-80). Thousand Oaks: Sage Publications.ISBN 0-7619-2006-4
10.Kim, S., Scheufele, D.A., & Shanahan, J. (2002). Think about it this way: Attribute agenda-setting function of the press and the public’s evaluation of a local issue. Journalism & Mass Communication Quarterly, 79, 7-25.
11.Kiousis, S., & McCombs, M. (2004). Agenda-setting effects and attitude strength: Political figures during the 1996 Presidential elections. Communication Research, 31, 36-57. 12.
12.Lippmann, W. (1922). Public Opinion. New York: Macmillan.McCombs, Maxwell E.; Donald L. Shaw (1972). \"The Agenda-Setting Function of Mass Media\". Public Opinion Quarterly 36 (2): 176. doi:10.1086/267990. ISSN 0033-362X.
13.McCombs, M.E., and D.L. Shaw. (1993). The Evolution of Agenda-Setting Research: Twenty-Five Years in the Marketplace of Ideas. Journal of Communication. Vol. 43, No. 2, p. 58 – 67.
14.Reiley, K. (2008, Nov.20). The Never-ending campaign. Interview. p 56.Revkin, A., Carter, S., Ellis,J., and McClean A. (2008, Nov.) On the Issues: Climate Change. The New York Times.
15.Severin W., & Tankard, J. (2001). Communication Theories: Origins, Methods and Uses in Mass Communication (5th ed.). New York: Longman.ISBN 978-0-8013-3335-4
16.Tanjong,, Enoh; Gaddy, Gary D. (1994). \"The Agenda-Setting Function of the International Mass Media: The Case of Newsweek in Nigeria\". Africa Media Review 8 (2): 1–14.
17.Wanta, W., & Wu, Y.C. (1995). Interpersonal communication and the agenda-setting process. Journalism Quarterly, 69, 847-855.Weaver, D.H. (2007, Feb.) Thoughts on Agenda Setting, Framing, and Priming. Journal of Communication. Vol. 57 No. 1, 142 - 147.
18.Yagade, A., & Dozier, D.M. (1990). The media agenda-setting effect of concrete versus abstract issues. Journalism Quarterly, 67, 3-10.
19.Guo, L. ve McCombs, M. (2011a). Network agenda setting: a third level of media effects. Boston: Paper presented at the ICA,.
20.Guo, L. ve McCombs, M. (2011b). Toward the third level of Agenda Setting theory: A Network Agenda Setting Model. St. Louis: Paper presented at the AEJMC.
21.Guo, L. (2012). The application of social network analysis in agenda setting research: a methodological exploration. Journal of Broadcasting & ElectronicMedia, 614 - 631.
22.Guo, L., Vu, H. T. and McCombs, M. (2012). An expanded perspective on agenda setting effects. exploring the third level of agenda setting. revista de Comunicación, 51- 68.
23.Guo, L., Chen, Y. K., Vu, H., Wang, Q., Aksamit, R., Guzek, D., Jachimowski, M. and McCombs, M. (2015). Coverage of the iraq war in the united states, mainland China, Taiwan and Poland: A transnational network agenda-setting study. Journalism Studies, 16 (3), 343–362.
24.Vu, H. T., Guo, L., and McCombs, M. (2014). Exploring “the World Outside and the Pictures in Our Heads” : A Network Agenda-Setting Study. Journalism & Mass Communication Quarterly, 91(4), 669-686.
25.Yüksel, E. ve Dingin, A. E. (2020). Medya, Kamuoyu Gündeminde Köşe Kapmaca. Konya: Literatürk Akademi.
Weekly Detailed Course Contents
Week 1 - Theoretical
Introduction to course
Week 2 - Theoretical
Basic information about the research methods
Week 3 - Theoretical
Effect researches in Turkey
Week 4 - Theoretical
General information about the agenda setting studies
Week 5 - Theoretical
Media agenda studies
Week 6 - Theoretical
Public agenda studies
Week 7 - Theoretical
Policy agenda studies
Week 8 - Intermediate Exam
Midterm
Week 9 - Theoretical
Content analysis
Week 10 - Theoretical & Practice
Application in the course 1
Week 11 - Theoretical
Network analysis
Week 12 - Theoretical & Practice
Application 2
Week 13 - Theoretical
Writing the report
Week 14 - Theoretical
Presentation
Week 15 - Final Exam
Final Exam
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory113366
Lecture - Practice23312
Project22412
Midterm Examination110313
Final Examination120323
TOTAL WORKLOAD (hours)126
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
OÇ-1
5
5
5
5
5
OÇ-2
5
5
OÇ-3
OÇ-4
OÇ-5
Adnan Menderes University - Information Package / Course Catalogue
2026