Information Package / Course Catalogue
| Course Code | : MİÇ623 |
| Course Type | : Area Elective |
| Couse Group | : Third Cycle (Doctorate Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 5 |
The effects of personal beliefs as well as their social/cultural references on the perception and comprehension of messages; displaying the rational as well as irrational roots of human decisions and behavior; examining them in the light of different persuasion theories to exhibit and analyze their impact on the communication and media.
Perception, selective processes, the impact of the message characteristics on perception; relations between perceptions-beliefs- attitudes; effects of different persuasion theories on perceptions; analyzing advertising, public relations, news making, marketing messages from the point of view of informing versus manipulation, and the difference between them.
| Assoc. Prof. Yelda Özlem KÖLGELİER |
| 1. | Examines perception and the selective processes related to it. |
| 2. | Examines the impact of personal beliefs and the social-cultural filters which constitute perceptions. |
| 3. | Examines the concept of perception and its role in the marketing/advertising process and brand formation. |
| 4. | Analyzes the persuasion concept and the persuasion theories which are formed in the context of communicational/sociological theories. |
| 5. | Examines consumer attitudes in the light of persuasion theories, and attitude theories and practice. |
| 6. | Analyzes and interprets the difference between information and manipulation. |
| 7. | Puts forward the basic clues in the formation of a persuasion ethics. |
| 1. | Borchers, T. A. (2013). Persuasion in the Media Age. Illinois: Waveland Press, Inc. |
| 2. | Cialdini, R.B. (2016). İknaya Açılan Kapı, Çev: Taner Gezer, Mediacat Yayınları, İstanbul. |
| 3. | Cialdini, R. B. (2007). İknanın Psikolojisi Teori Ve Pratik Birarada. Çev: Yasemin Flethcer. Mediacat Yayınları. İstanbul. |
| 4. | Deckard, W. (2017). Güçlü Bir İletişim İçin İknanın Gücü, Çev: Alp Dağ. Eftalya Yayınları. İstanbul. |
| 5. | Hogan, K (2013). Başkalarını Sizin Gibi Düşünmeye Nasıl İkna Edersiniz?. Çev: Vahide Karaca. Yakamoz Yayınları, İstanbul. |
| 6. | Larson, C. U. (1995). Persuasion: Reception And Responsibility. Belmont: Wadsworth Publishing Company. |
| 7. | Perloff, R.M. (2010). The Dynamics Of Persuasion: Communication And Attitudes in the 21st Century. 4. Baskı. New York & U.K.: Taylor & Francis Group. |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %30 |
| Final Examination | 1 | %50 |
| Project | 1 | %20 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 13 | 3 | 3 | 78 |
| Project | 1 | 10 | 2 | 12 |
| Midterm Examination | 1 | 10 | 2 | 12 |
| Final Examination | 1 | 15 | 2 | 17 |
| TOTAL WORKLOAD (hours) | 119 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | |
OÇ-1 | 3 | 3 | 2 | 1 | 5 | 5 | 4 | 5 |
OÇ-2 | 4 | 2 | 3 | 5 | 5 | 5 | 5 | |
OÇ-3 | 4 | 5 | 5 | |||||
OÇ-4 | ||||||||
OÇ-5 | ||||||||
OÇ-6 | ||||||||
OÇ-7 | 5 | 5 | ||||||