Information Package / Course Catalogue
Media Industries
Course Code: MİÇ625
Course Type: Area Elective
Couse Group: Third Cycle (Doctorate Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 5
Objectives of the Course

This course aims to critically examine the structures, dynamics, and transformations of media industries in a global and digital context. It explores the economic, political, and cultural forces shaping media production, distribution, and consumption. Students will engage with key theoretical frameworks and case studies to analyze how power, labor, technology, and policy influence media systems. The course encourages a critical understanding of both traditional and emerging media sectors, fostering research that connects industrial practices with broader societal implications.

Course Content

The course covers a wide range of topics central to understanding contemporary media industries, including ownership structures, globalization, platformization, labor relations, intellectual property, and regulatory frameworks. It investigates both legacy media (such as film, television, and publishing) and digital platforms (like streaming services, social media, and gaming). Through scholarly readings, industry reports, and case studies, students will explore how technological change and market dynamics are reshaping media production, distribution, and audience engagement.

Name of Lecturer(s)
Prof. Mehmet Umut TUNCER
Learning Outcomes
1.Can analyze the economic, political, and cultural factors that shape media production, distribution, and consumption processes in a global and digital context.
2.Can interpret and apply critical theories and conceptual frameworks developed to understand media industries through case studies.
3.Can discuss the effects of digitization, platformization, and technological innovations on media systems, audience behavior, and production practices.
4.Can critically evaluate how media content and production conditions are shaped in the context of gender, class, labor, and power relations.
5.Understand how media policies such as intellectual property, ownership structures, and regulatory frameworks shape the media environment and relate them to current examples.
Recommended or Required Reading
1.David Hesmondhalgh, The Cultural Industries (4th Edition, 2019)
2.John Caldwell, Production Culture: Industrial Reflexivity and Critical Practice in Film and Television (2008)
3.Tara McPherson (Ed.), Platform Capitalism by Nick Srnicek (2017)
Weekly Detailed Course Contents
Week 1 - Theoretical
Introduction to Media Industries: Key Concepts and Frameworks
Week 2 - Theoretical
Historical Development of Media Industries
Week 3 - Theoretical
Ownership, Control, and Concentration in Media
Week 4 - Theoretical
Globalization and Media Markets
Week 5 - Theoretical
Digital Transformation and Platformization
Week 6 - Theoretical
Labor, Work, and Production Cultures in Media
Week 7 - Theoretical
Media Regulation, Policy, and Intellectual Property
Week 8 - Intermediate Exam
Midterm
Week 9 - Theoretical
Audience Studies and Media Consumption Patterns
Week 10 - Theoretical
Media Economics: Financing, Advertising, and Monetization
Week 11 - Theoretical
Emerging Media Technologies and Innovation
Week 12 - Theoretical
Representation, Diversity, and Ethics in Media Industries
Week 13 - Theoretical
Case Studies in Film, Television, and Streaming Industries
Week 14 - Theoretical
Future Directions: AI, Algorithmic Governance, and Media Power
Week 15 - Final Exam
Final Exam
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory132365
Reading3219
Midterm Examination122325
Final Examination123326
TOTAL WORKLOAD (hours)125
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
OÇ-1
3
4
3
4
4
3
3
4
OÇ-2
4
2
3
3
4
4
2
4
OÇ-3
4
3
3
3
3
3
4
4
OÇ-4
3
4
4
2
3
3
3
3
OÇ-5
3
4
4
3
3
3
3
3
Adnan Menderes University - Information Package / Course Catalogue
2026